30994: Campaign Registration Failed

This error occurs when you try to register a US A2P 10DLC campaign before the associated brand is ready. Register campaigns only after the brand reaches APPROVED. If you are registering a public brand, campaign creation can also be blocked until the brand contact completes Authentication+ email verification.

• The associated brand is still in a pending review state such as PENDING or IN_REVIEW, so campaign registration cannot continue yet.
• The brand has not reached APPROVED. Twilio only allows campaign registration after brand registration is complete.
• If you are registering a public brand, the brand contact has not completed the required Authentication+ verification email.
• The Authentication+ email could not be completed because the link expired, the email was undeliverable, the verification timed out, or the brand contact email domain could not be validated.

• Check the brand status in Console or with the BrandRegistration API. Retry campaign registration only after the brand status is APPROVED.
• If you are registering a public brand, ask the brand contact to complete the Authentication+ email verification. The verification email is required before you can register new campaigns for that brand.
• If the brand contact did not receive the 2FA email, resend the Authentication+ email from Console.
• If Authentication+ failed, update brand_contact_email to a business email domain associated with your brand and then retrigger 2FA verification. You can retrigger verification from Console or by sending a POST request to the Brand 2FA Verification resource.
• If the brand status changes to FAILED or SUSPENDED, correct the brand registration issues and resubmit the brand before you try to register the campaign again.

• Direct Standard and Low-Volume Standard Registration
• Troubleshooting A2P 10DLC Standard/LVS Brands
• Brand 2FA Verification Resource
• Authentication+ for Public Brand A2P 10DLC Registrations