Account notifications give companies the ability to provide their customers with relevant, timely, and personalized information about their accounts.
Before the advent of the web, businesses were only able to use “snail mail” or telephone to keep their customers notified of account updates or changes. Today, many businesses let customers choose how they want to receive account-related communications, leveraging new messaging technologies and the internet. Customers can now opt to receive account notifications via email, text alerts, or both.
Transaction-based e-commerce companies, in particular, often need to communicate with customers about important security-related issues, like whether their credit card has been declined or if someone tried to fraudulently access their account. By employing SMS account notifications as part of their commerce communications, customers can receive these critical alerts faster and be able to act on them quickly. Netflix, for example, uses messaging to send alerts to customers when their credit card is about to expire or if they need to reset their password.
Notifications such as these can be handled in many ways by using SMS and push notification. Since four-out-of-five emails go unopened, customers don’t always act on important notifications in a timely manner. SMS alerts are the single best way to keep customers in the loop about important changes to their account. In fact, SMS has five times the open rate compared to email. By ensuring customers are notified in real-time — and receiving these notifications via their preferred channels — a real-time connection with the customer is developed and customer satisfaction increases.