The deliverability score is a metric that offers an overview of your Twilio messaging traffic's performance. It includes five subscores: Sent Rate, Compliance, Fraud, Latency, and Engagement.
The total score is the sum of these five subscores, with a maximum possible score of 100.
Subscores
Sent Rate: Measures the success of message delivery attempts relative to total traffic.
Compliance: Evaluates adherence to regulatory, carrier, and platform-specific policies.
Fraud: Assesses fraud issues in message traffic.
Latency: Measures the efficiency and timeliness of message delivery.
Engagement: Evaluates message delivery performance in terms of user interaction.
Advantages
Monitoring your Deliverability Score offers several advantages:
Issue identification: By regularly checking your scores, you can quickly identify and address issues in your messaging traffic.
Benchmarking: Compare your performance against industry standards to understand where improvements are needed.
Optimization: Use insights from subscores to optimize specific areas of your messaging strategy.
Compliance assurance: Monitor adherence to regulatory and carrier guidelines.