Messaging Deliverability Score
The deliverability score is a metric that offers an overview of your Twilio messaging traffic's performance. It includes five subscores: Sent Rate, Compliance, Fraud, Latency, and Engagement.
The total score is the sum of these five subscores, with a maximum possible score of 100.
- Sent Rate: Measures the success of message delivery attempts relative to total traffic.
- Compliance: Evaluates adherence to regulatory, carrier, and platform-specific policies.
- Fraud: Assesses fraud issues in message traffic.
- Latency: Measures the efficiency and timeliness of message delivery.
- Engagement: Evaluates message delivery performance in terms of user interaction.
Monitoring your Deliverability Score offers several advantages:
- Issue identification: By regularly checking your scores, you can quickly identify and address issues in your messaging traffic.
- Benchmarking: Compare your performance against industry standards to understand where improvements are needed.
- Optimization: Use insights from subscores to optimize specific areas of your messaging strategy.
- Compliance assurance: Monitor adherence to regulatory and carrier guidelines.