Error
Application error
30474: Toll Free verification rejection - Need end business
Messaging
This error means your Toll-Free Verification submission was rejected because the submission identified the ISV, reseller, or software provider instead of the end business that has the relationship with the opted-in consumer. As of January 31, 2024, unverified or pending toll-free numbers are blocked from sending messages to the United States and Canada until verification is approved.
- You submitted the ISV, aggregator, or platform business name, address, website, or contact details instead of the end business information.
- The submission did not clearly identify the business that actually sends messages to the opted-in consumer.
- The end business information was incomplete, missing, or not collected before the verification request was submitted.
- You submitted a trial or onboarding flow without collecting the full end business details required for toll-free verification.
- If you are an ISV, you did not complete an approved Primary Customer Profile for your own business before registering end businesses.
- Your use case did not clearly show that the ISV manages the opt-in flow and is the sole creator of the message content in cases where an exception might apply.
- Resubmit the Toll-Free Verification request with the end business's legal name, address, website, and business contact information.
- Make sure the submission reflects the business that the consumer recognizes and has opted in to hear from.
- Update your onboarding process so you collect the end business details before you submit a toll-free verification request.
- If you are an ISV, create a Primary Customer Profile for your own business in the parent account and wait for approval before registering end businesses.
- If you already use Customer Profiles for downstream businesses, make sure the verification request references the correct end business profile.
- If your use case is one of the limited exceptions, explain clearly that you manage the opt-in mechanism and are the sole message content creator before resubmitting.