30804: Verification rejection - Need end business

This error means your verification submission was rejected because the submission identified the ISV, reseller, or software provider instead of the end business that has the relationship with the opted-in consumer.

• You submitted the ISV, aggregator, or platform business name, address, website, or contact details instead of the end business information.
• The submission didn't clearly identify the business that actually sends messages to the opted-in consumer.
• The end business information was incomplete, missing, or not collected before the verification request was submitted.
• You submitted a trial or onboarding flow without collecting the full end business details required for verification.
• If you are an ISV, you didn't complete an approved Primary Customer Profile for your own business before registering end businesses.
• Your use case didn't clearly show that the ISV manages the opt-in flow and is the sole creator of the message content in cases where an exception might apply.

• Resubmit the verification request with the end business's legal name, address, website, and business contact information.
• Make sure the submission reflects the business that the consumer recognizes and has opted in to hear from.
• Update your onboarding process so you collect the end business details before you submit a verification request.
• If you are an ISV, create a Primary Customer Profile for your own business in the parent account and wait for approval before registering end businesses.
• If you already use Customer Profiles for downstream businesses, make sure the verification request references the correct end business profile.
• If your use case is one of the limited exceptions, explain clearly that you manage the opt-in mechanism and are the sole message content creator before resubmitting.

• Create a Primary Customer Profile