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30815: Verification rejection - Cannot validate business website URL


ERROR: 30815

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MESSAGING
ERROR

This error means your verification submission was rejected because the business website URL couldn't be validated. The businessWebsite value is required in the verification request and must point to the website of the business or organization using the phone number.

Possible causes

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  • The website doesn't load, is unavailable, or isn't operational.
  • The website requires a login, password, or other restricted access that prevents review.
  • The submitted URL doesn't match the website the consumer is engaging with.
  • The submitted URL is generic, unrelated, or a placeholder rather than the business website.
  • Verify that the businessWebsite value is the correct public website for the business or organization using the phone number, then resubmit the verification request.
  • Open the website in an incognito or private browser session and confirm that it loads without a login, password, or other restricted access.
  • If the site isn't live yet, wait until it's publicly available and fully operational before you resubmit.
  • Replace any generic or unrelated URL with the actual site customers use to interact with your business.
  • If part of your site must stay restricted, provide a public page that clearly identifies your business and makes the relevant information reviewable.