30830: Verification rejection - Cannot combine messaging consent with service requirement
The verification submission has been reviewed and it was rejected. Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.
Your opt-in mechanism requires that the consumer opt-in to messaging as a requirement of using your service, which is not allowed.
Consent can't be a requirement for your business's service. A business may not combine collecting a consumer's phone number with opting-in to receive marketing messaging. An explicit opt-in leaves no ambiguity for why the customer gave the phone number, and for how they expect the company will communicate with them.
Opt-in refers to the process of getting a consumer's permission to send them text messages. According to TCPA law, businesses must have "express written consent" from the consumer before texting them. NonConsumer (A2P) Message Senders should:
- Obtain a Consumer's consent to receive messages generally;
- Obtain a Consumer's express written consent to specifically receive marketing messages; and
- Ensure that Consumers have the ability to revoke consent.
Note: If there is promotional messaging on this phone number, it requires express written consent.
- Ensure your opt-in mechanism is a distinct action during a consumer's sign up for your service.
- An opt-in call-to-action (CTA) with a checkbox must be unchecked by default.