30991: Campaign Registration Failed

This error occurs when you try to register an A2P 10DLC Campaign for a Brand whose identity is unverified. Register the Brand successfully first, then submit the Campaign after the Brand is in an approved and verified state.

• The Brand linked to the Campaign has an identity_status of UNVERIFIED.
• The Brand registration did not verify because the business information was incomplete, formatted incorrectly, or did not match existing records.
• The Brand is not yet in an APPROVED registration state, which is required before you can register Campaigns.

• Check the Brand in Console or retrieve the BrandRegistration resource and review the status and identity_status fields.
• Update the Brand details so they exactly match your legal business records, including your legal company name and tax identifier, then resubmit the Brand registration.
• If the Brand is in an unverified or FAILED state, resubmit it through Console or the Trust Hub API. Twilio supports up to three self-service resubmissions for Standard and Low-Volume Standard Brands.
• Retry Campaign registration only after the Brand is APPROVED.

• Direct Standard and Low-Volume Standard Registration Guide
• Troubleshooting A2P 10DLC Registrations
• A2P 10DLC Brand Approval Best Practices