Guide

Twilio Programmable Messaging Migration Guide

Introduction

Migrating to Twilio Programmable Messaging gives you full control, out-of-the-box real-time analytics, and a direct connection to the carrier ecosystem. With Twilio, you gain powerful multi-channel APIs, delivery transparency, and built-in compliance tooling, designed to scale with your messaging needs. This step-by-step self-service guide walks you through migrating your SMS workflows to Twilio’s Programmable Messaging platform. If you have significant scale that you’re migrating over, make sure you talk to sales to make the most of Twilio expertise.

    Woman with curly hair in an orange sweater smiling and using a smartphone
    Woman with curly hair in an orange sweater smiling and using a smartphone

    Why migrate your SMS to Twilio?

    • Multichannel API: Migrate your SMS and unlock RCS, WhatsApp, and MMS with our multichannel Programmable Messaging API 

    • High deliverability messaging in 180+ countries. Twilio supports 193B messages per year

    • Message-level delivery receipts with comprehensive error codes for troubleshooting and deliverability optimization

    • 65,000+ local prefixes, short codes, toll free, A2P 10DLC and alphanumeric sender IDs for global sending, backed by extensive testing, including feature evaluation, capability testing, and traffic monitoring

    • Data to test, measure, and optimize delivery. Use Twilio’s out-of-the-box reporting via Messaging Insights or custom build your reporting by leveraging Twilio Event Streams or webhooks.

    • View real-time anomalies in your traffic and use an AI assistant to troubleshoot your messaging for improved deliverability. 

    • Simplify your compliance responsibilities for number verification, onboarding, government regulations, and carrier requirements with built-in tools, knowledge transfer and software.

    • Build rich content once and deploy across multiple channels including WhatsApp, RCS, MMS, and SMS with Twilio’s Content Template Builder

    Table of contents