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Twilio Content API and Content Editor

Create and send rich messaging content over any Twilio-supported messaging channel using Twilio's Content API. As you build out your messaging user experience, Content API offers a common framework to maintain a consistent user experience across all channels, without sweating the implementation details. The Content Editor is a Twilio Console product with an easy-to-use graphical user interface built on top of the Content API. With the Content Editor, engineers and non-technical users can create, approve, and manage templates from the Twilio Console.

Launch Content Editor
The Twilio Content Editor creates a normalized template across channels like Whatsapp, Facebook Messenger, and SMS
Twilio servers
Send templates created in the Twilio Console from your app
Your app
Send templates created in the Twilio Console from your app
Power engaging interactive conversational messaging experiences
Power engaging interactive conversational messaging experiences

Get Started

Try our Content API Quickstart Guide or launch the Content Editor to start.

Create and Manage your Templates

Create your first template with the Content Editor in minutes. Preview template types, select rich features, and build template that work on all supported channels.

Manage your templates using the Content Editor. Submit templates for WhatsApp approval, monitor approval statuses, delete, or duplicate your templates.


Send your Templates

Templates created using the Content API are available to send to WhatsApp, Facebook Messenger, SMS, and MMS according to their channel availability.

Send your templates using Twilio's Programmable Messaging API. We'll be adding support for other ways to send Content Templates soon!

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