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RCS Business Messaging

Rich Communication Services (RCS): branded messaging at scale

Drive more meaningful engagement with customers globally through rich interactive texts—no code changes required. 

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Rich communication services with Twilio branded messaging at scale

What is RCS Business Messaging?

This messaging protocol enhances the native messaging app experience with features like branded and verified senders, rich and interactive content, as well as more engagement data. Using RCS with Twilio can boost engagement and efficiency, offering a more dynamic experience than traditional SMS, without requiring any code changes.

How Twilio helps you level up messaging with RCS

  • SMS enhancement

    Twilio’s integration of RCS uses our Programmable Messaging API, requiring no changes to your existing setup—so you can upgrade your messaging without allocating more resources.

  • Automatic global reach

    Use RCS via Twilio to automatically appear as a branded sender for customers that have carrier and device support.

  • Strengthen customer trust

    Get higher response rates and better customer engagement with verified and branded senders, verified by Google and carriers, to enhance trust and credibility.

  • Interactive engagement

    No more need to type ‘C’ to confirm, with enhanced visual experiences including high-quality media and cards with buttons—all managed in the Twilio Content Template Builder UI or API.*

  • Increased security

    We ensure added protection for RCS messaging by adhering to the highest security standards, maintaining the privacy of your communications.
Diagram of how Twilio helps you level up messaging with RCS

Resources

Learn the latest on how to use RCS Business Messaging

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Blog

Automatically upgrade to RCS on Twilio Messaging

Benefit from the latest in messaging with RCS on Twilio Messaging, now in public beta.
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Blog

Apple's iOS 18.1 release expands RCS to include Business Messaging

Find out what Apple's new launch means for RCS and your business.
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Blog

Get started with RCS and Twilio

Walk through the 6 steps it takes to send your business’ first RCS Message with Twilio.
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Webinar

RCS is here: The strategic approach to multichannel messaging

Watch to learn how to successfully launch a new messaging channel without starting from scratch.
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Docs

 RCS Business Messaging

Get started with a step-by-step onboarding guide and up-to-date product documentation for RCS Messaging on Twilio.
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Support

RCS messaging best practices and FAQ

Read an overview with resources and common questions on our public beta release.

FAQ

RCS transforms traditional SMS by supporting features like branded and verified senders, rich media, and interactive content, offering a more personalized and engaging messaging experience.

RCS will need to be enabled for your account on your existing messaging API setup. If RCS isn't supported by the recipient's device or carrier, it will automatically switch back to SMS.

Google has partnered with major mobile carriers to bring full RCS coverage to many countries around the world—and support is growing all the time.

RCS is currently available on Android and some Samsung and Apple devices. Consumer access is available in Google Messages settings and Apple Message settings for consumers on iOS18.1 or later where carriers support it.

The RCS Business Messaging channel includes branded, verified senders; rich content like media, cards, and buttons; as well as additional data, including delivery and read receipts.*

If the recipient’s device does not support RCS Business Messaging, the message will be delivered as a standard SMS or MMS.

Yes. RCS offers more security features than traditional SMS. Messages are transmitted over the internet and are encrypted in transit, providing better protection against interception and unauthorized access. This makes RCS a more secure option for businesses looking to engage with customers.

Create more engaging and interactive conversations with your customers through rich multimedia (images, videos), interactive buttons, carousels, and branded messaging. These enhanced capabilities significantly improve customer engagement, boost brand visibility, and drive higher conversion rates. Get started with RCS and Twilio

Start testing and building with RCS today!

Upgrade your business messaging with RCS today to start building interactive, trusted interactions.

If you already have a Twilio account, log in to Console to start prototyping with RCS messaging. If you are new to Twilio, sign up for a free trial and then upgrade to a paid account to access RCS messaging.

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* Feature availability varies while in Public Beta, see docs.