Marketer's Guide to RCS with Twilio
Drive Engagement with Rich Messaging
What if your next SMS campaign felt like a fully branded, interactive experience—complete with tappable buttons and embedded media—delivered instantly in your customer’s native messaging app, no downloads needed?
That’s RCS (Rich Communication Services): the future of mobile messaging, blending text familiarity with app-like richness.
Actually, it’s happening now.
Juniper Research projects Apple’s RCS support will boost operator revenue from $1.3B in 2023 to $8B by 2025 (~500% growth). In the U.S., T-Mobile and its mobile virtual network operators handle over 50% of RCS traffic—about 613M messages daily—fueled by carrier consolidation on Google’s Jibe platform, making RCS the default and speeding cross-network adoption.
With RCS, marketers can share rich, actionable content—images, carousels, quick replies, PDFs, and even webview experiences—without ever leaving the chat. The result? More engaging conversations, stronger brands, and higher conversions.
Consumer expectations have evolved, and with native RCS support on Android and iOS, now is the perfect time to elevate your messaging strategy.
This guide will show you how to leverage RCS to create richer, more effective customer journeys.
