Launching a successful RCS campaign starts with the right foundation—knowing who you’re reaching, ensuring they can receive rich messages, and setting up the tools that make it easy to deliver them. With Twilio, you can quickly segment Android and iOS users, register as a verified sender, and design message templates that blend rich visuals with interactive elements. From testing across devices to integrating with your CRM, these steps help you move from pilot to full-scale rollout with confidence, while Twilio’s built-in fallback ensures a seamless experience for every user.
Know your audience
Identify whether your customers are using Android or iOS and confirm if they can receive RCS messages. But don’t worry if they can’t, your messages will revert to SMS to ensure delivery if a customer’s device isn’t enabled.
Leverage Twilio’s flexible tools
Review Twilio’s RCS documentation to build and send rich messages—no heavy dev lift required.
