When done right, RCS marketing isn’t just sending a message—it’s guiding your customer through a complete journey, right on their phone. BrewBloom Coffee's "Personalized Morning Routine” campaign is a great example, turning a simple opt-in into a smooth flow that moves from greeting to purchase in just a few taps. Using Twilio’s RCS messaging, the campaign shows how personalized touches, eye-catching visuals, and built-in payment options can turn a morning coffee run from a routine transaction into a small, memorable moment with the brand.
Why it works
This journey blends personalization, interactivity, and instant conversion tools—all in the messaging inbox. It's a seamless experience from conversation to coffee.
Here's a breakdown of the full sequence of events:
Step 1: Opt-in
A user subscribes to BrewBloom’s mobile offers through RCS—no app download needed.
Step 2: Good morning message
Also includes quick-reply buttons for easy ordering
Step 3: Latte selected
Instant reply with additional menu item options shown
Step 4: Croissant added
Google Pay Prompt: Enabled for 1-tap checkout
Step 5: Digital receipt delivered
With verified sender logo and loyalty points earned
