Chapter 1

Elevate customer engagement with Twilio-powered RCS

Twilio makes it easy for marketers to harness the full power of RCS—combining messaging’s unmatched reach with rich, branded, and interactive experiences. From verified branding with logos and brand names to dynamic message templates and payment integrations, Twilio equips you to create personal, engaging mobile journeys that convert effortlessly and scale with your business. Here’s what makes RCS a major leap forward.

Bring your app-like experiences into your customers’ messages
With RCS, you can extend your brand’s look, feel, and functionality beyond your app—delivering rich media, interactive features, and personalized content directly inside Android and iOS native messaging. Keep customers engaged with your brand wherever they are, without requiring them to open your app.

Verified branding
Boost trust and recognition with your brand name and logo built directly into the messaging thread—all verified by Google. Customers no longer have to worry if your messages are legitimate. 

 

Coffee shop app screen with coupon next to feature description text
Coffee shop app screen with coupon next to feature description text

Infographic showing RCS messaging advantages and workflow from business to user, via SMS or RCS.
Infographic showing RCS messaging advantages and workflow from business to user, via SMS or RCS.