63050: WhatsApp User Opted Out of Receiving Marketing Messages

Meta did not deliver this WhatsApp marketing message because the recipient opted out of receiving marketing messages from your business. Do not retry the same marketing message. WhatsApp requires explicit user opt-ins and requires you to respect opt-out requests from end users.

• The recipient opted out of receiving marketing messages from your business on WhatsApp.
• You attempted to send a business-initiated WhatsApp notification to that recipient after the opt-out. Business-initiated WhatsApp notifications must use approved templates.

• Stop retrying this marketing message to the same recipient. It will not be delivered until the recipient opts in again.
• Ask the recipient to opt in again before sending future marketing messages on WhatsApp. Make sure the opt-in is explicit and triggered by a user action.
• Review how your application records consent so you can store and honor current opt-in, opt-out, and re-opt-in states before sending marketing traffic.

• Overview of the WhatsApp Business Platform with Twilio
• Send WhatsApp notification messages with templates
• Consent Management API