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63055: Only marketing messages supported on MM Lite API


ERROR: 63055

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MESSAGING
ERROR

This error occurs when you try to send a non-marketing WhatsApp message through MM Lite API. MM Lite API is designed for WhatsApp marketing messages, so route non-marketing messages through Cloud API instead.

Possible causes

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  • Your application sent a non-marketing message to MM Lite API.
  • You routed WhatsApp traffic to MM Lite API when that traffic should have used Cloud API.
  • Send only marketing messages through MM Lite API. If the message is not marketing, use Cloud API instead.
  • Review your message routing so non-marketing WhatsApp messages do not reach MM Lite API.

Additional resources

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