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Engage Default Limits


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To provide consistent performance and reliability at scale, Segment enforces default use and rate limits within Engage. Most customers do not exceed these limits.

To learn more about custom limits and upgrades, contact your dedicated Customer Success Manager or friends@segment.com.

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Beginning August 18, 2023, Segment has updated product limits that apply to new Engage and Unify users.


Default limits

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NameLimitDetails
Inbound Data Throughput1000 events per secondTotal event stream from sources connected to Engage, including historical data replays. Segment may slow request processing once this limit is reached.
Outbound Downstream Destination Rate LimitsReduced retries when failures exceed 1000 events per secondOutbound Destination requests may fail for reasons outside of Segment's control. For example, most Destinations enforce their own rate limits. As a result, Segment may deliver data faster than the Destination can accept.

When Destination requests fail, Segment tries to deliver the data again. However, if more than 1000 requests per second fail or if the failure rate exceeds 50% for over 72 hours, Segment may reduce additional delivery attempts until the failure condition resolves.

Audiences and Computed Traits

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NameLimitDetails
Compute Concurrency5 new concurrent audiences or computed traitsSegment computes five new audiences or computed traits at a time. Once the limit is reached, Segment queues additional computations until one of the five finishes computing.
Edit Concurrency5 concurrent audiences or computed traitsYou can edit five concurrent audiences or computed traits at a time. Once the limit is reached, Segment queues and locks additional computations until one of the five finishes computing.
Batch Compute Concurrency Limit10 (default) per spaceThe number of batch computations that can run concurrently per space. When this limit is reached, Segment delays subsequent computations until current computations finish.
Compute Throughput10000 computations per secondComputations include any Track or Identify call that triggers an audience or computed trait re-computation. Once the limit is reached, Segment may slow audience processing.
Real-time to batch destination sync frequency12-15 hoursThe frequency with which Segment syncs real-time audiences to batch destinations.
Event History1970-01-01Segment may not ingest events with a timestamp earlier than 1970-01-01, which can impact audience backfills for older events. Segment stores data indefinitely, but ingestion depends on event timestamps.

While Segment stores all events, event conditions typically evaluate data from the past three years by default. Your plan or configuration may allow a longer time window.
Engage Data Ingest1x the data ingested into ConnectionsThe amount of data transferred into the Compute Engine.
Audience Frequency Update1 per 8 hoursAudiences that require time windows (batch audiences), funnels, dynamic properties, or account-level membership are processed on chronological schedules. The default schedule is once every eight hours; however, this can be delayed if the "Batch Compute Concurrency Limit" is reached. Unless otherwise agreed upon, the audiences will compute at the limit set forth.
Event Properties (Computed Traits)10,000For Computed Traits that exceed this limit, Segment will not persist any new Event Properties and will drop new trait keys and corresponding values.

NameLimitDetails
SQL Traits25The number of SQL traits you can sync to your Space.
SQL Traits - Sync Frequencycustomizable, up to hourlyThe frequency with which Segment runs your SQL traits. Contact your account team to customize your schedule.
SQL Traits - Rows25 millionThe number of rows each SQL trait can return.
SQL Traits - Columns25The number of columns each SQL trait can return.

ItemLimit descriptionDetails
Steps100The maximum number of steps per Journey.
Step NameMaximum length of 170 charactersOnce the limit is reached, you cannot add additional characters to the name.
KeyMaximum length of 255 charactersOnce the limit is reached, you cannot add additional characters to the key.
Journey NameMaximum length of 73 charactersOnce the limit is reached, you cannot add additional characters to the name.
Compute creditsHalf a credit for each step (up to 250 compute credits)Each step in a published Journey consumes half of one compute credit.

For Journeys V2, see Product Limits.


ItemLimit descriptionDetails
ChannelsDoes not support Regional SegmentWorkspaces with Channels functionality enabled must be deployed in the default region (Oregon, US).