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  • Free to use during preview. When SMS is used, charges are incurred at the standard rate.
With Twilio Notify
Reach customers the way they want to be reached.
User Segmentation
Tag users and send group notifications with one request. Twilio alerts everyone that matches the specified tags.
  • Group membership

    Use up to 20 tags per user to segment the audience into different groups. This way you can send messages to everyone in the New York office or every engineer in the New York office.

  • Device selection

    Devices are automatically grouped using tags so that you can target your notifications based on the type of device. For example, send a specific message to everyone with an iOS device.

  • User preference

    Notify people on their preferred channel. Twilio stores user preference and automatically selects among SMS, push notifications, or messaging apps.

  • User delivery profile

    Register phone numbers, device tokens, and other addresses for each user. To notify a user, simply reference their username, and Twilio sends to the correct address.

Multi-Channel Messaging
Send a single API request with your message content. Twilio formats it correctly and sends via SMS, push notifications, and messaging apps.
  • Global SMS

    Use Twilio’s global carrier reach for reliable SMS notifications anywhere in the world. SMS is delivered through local phone numbers, short codes, and sender IDs in over 150 countries.

  • Cross-device push notifications

    Send push notifications to iOS and Android devices through one unified API for Apple Push Notification service (APNs) and Google Cloud Messaging (GCM) service.

  • Messaging apps

    Take advantage of integrations with Facebook Messenger to notify people through the app they already use. Support for other messaging apps planned.

  • Beyond messaging

    Use feedback webhooks to monitor notification status, letting you deliver content over voice calls or email when messaging is not an option.

Smart Orchestrations
Identify the person or group you want to notify and let Twilio manage orchestration across devices and channels.
  • Fan out

    Send high-priority alerts to all of a user's devices at the same time with a single API request.

  • Auto fallback

    Set up notifications to deliver via SMS in the event that spotty network connectivity prevents push delivery.

  • Last active

    Invoke logic that uses message history to determine the best way to reach each user and improve read rates.

  • Retry

    Direct Twilio to send messages again until delivery succeeds to ensure important messages are received.

The Twilio advantage
  • Communicate reliably

    Experience a 99.95% uptime SLA made possible with automated failover and zero-maintenance windows.

  • Operate at scale

    Extend the same app you write once to new markets with configurable features for localization and compliance.

  • Many channels

    Use the same platform you know for voice, SMS, video, chat, two-factor authentication, and more.

  • No shenanigans

    Get to market faster with pay-as-you-go pricing, free support, and the freedom to scale up or down without contracts.