Twilio Engage

Personalize every interaction with Twilio Engage

Orchestrate customer experiences based on your customer data, in real time, across any communications channel, from one central platform.

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Illustration showing how a company can use Twilio Engage to track customer data and use it to reach customers on their preferred channels.

Cut acquisition costs by 65% with personalized engagement

Domino's Pizza reduced its cost per customer acquisition by 65% with Twilio Engage. By creating personalized audiences, it simultaneously increased orders and reduced ad spend.

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Native CDP and native omnichannel together in one platform

Introducing Twilio Engage, the customer engagement solution that uniquely captures first-party customer data—in real time—that you can activate into personalized campaigns on any channel. Then manage and measure it all through a single platform to grow customer lifetime value.

Capabilities

Deepen relationships with highly personalized experiences

AI-powered customer engagement built on trusted data

AI for any campaign

CustomerAI looks to bring the benefits of predictive and generative AI, as well as workflow automations, to help teams work smarter (coming soon!)
Clean, trusted data

Use Twilio Segment’s trusted CDP to feed your AI the best data for precise, intelligent, impactful outputs
Faster campaign generation

Speed up the email creation process with AI-powered smart headings, smart text, and image generation

Data-driven communications across every channel

Built-in channels

Personalize messages delivered via native SMS and email, custom channels, and 400+ integrations
Personalized campaigns

Orchestrate multi-step, multichannel experiences based on real-time customer behavior
One platform

Manage, measure, and scale your cross-channel campaigns from Twilio Engage
Experimentation-ready

Quickly add new channels without engineering resources

Personalized customer journeys built on real-time insights

Every touchpoint

Access and activate customer data from your website, app, email or text marketing campaigns, and ads
Right message, every time

Deliver relevant messages by harnessing the same standardized data across channels
Real-time targeting

Make data-driven decisions based on customer interactions that just happened
Data de-siloed

Build personalized campaigns from a single source of truth without requiring support

Centralized customer profiles based on first-party data

Dynamic customer profiles

Build profiles and audiences from any tool or data source—no SQL skills required
Privacy first

Respect customer data privacy with consented data collection
Customer insights

Uncover new engagement opportunities with data about preferences, traits, and behaviors

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Use cases

Personalized experiences for the entire customer journey

Activate new customers using lookalike audience targeting
Promote signups and subscriptions with offers
Send cart abandonment messages
Create welcome and onboarding campaigns
Increase customer value with upsell or cross-sell campaigns
Launch reactivation campaigns

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Why Twilio

Build with the leaders in omnichannel customer engagement

250k

companies build customer engagement with Twilio

80,000

websites manage customer data with Segment

#1

Segment ranked #1 for 2021 market share in CDP by IDC*

*IDC Worldwide Customer Data Platform Market Shares, 2021 Stellar CDP Growth Proves Value of Unified Data for CX - 2022, July 2022, IDC #US49493722

Trusted by customer-first companies worldwide

700% increase in return on campaign ad spend

Domino’s Pizza Mexico built audiences with Twilio Engage, allowing it to personalize journeys for specific customer profiles and boost returns by 700%.

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20% decrease in customer acquisition cost

Veronica Beard conserved ad spend for its most effective campaigns with suppression capabilities that kept unhappy customers off of distribution lists, which lowered CAC by 20%.

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Get started

How to get started with Twilio Engage

Start delivering data-driven personalized experiences. Twilio Engage is available through Segment, the data layer of Twilio’s Customer Engagement Platform. Learn more about Twilio Engage and request a demo from Segment.

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