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Campaigns Overview

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Engage Premier End of Life

Engage Premier features, including Channels, Broadcasts, content templates, and Subscriptions, will no longer be available after December 15, 2025.

With Engage, you can build email and SMS marketing campaigns within Journeys.

Use real-time data and unified customer profiles to send personalized messages to subscribed users. Build and send email and SMS campaigns for multi-channel customer engagement.

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Visit Segment's Journeys documentation for more information on how to build a Journey.

Send personalized campaigns

Use Engage to send email and SMS campaigns in Journeys:

Send email and SMS messages to subscribed users as a step in a Journey.
Insert real-time profile traits from merge tags to personalize messages.
Add emojis to customize and add creativity to your campaigns.
Test your email and SMS before you include them in campaigns.

Build email and SMS templates

With Engage, you can build email and SMS templates to use throughout your campaigns. Build an email template using a drag and drop or a visual HTML editor. Personalize templates with merge tags and test your messages before you send them in campaigns.

Engage saves the message templates for you to preview, maintain, and reuse throughout your campaigns.