Twilio for Retail

The trusted platform for retail engagement

Personalize every step of your customer journey with a single omnichannel retail engagement platform. Streamline, secure, and win trust at every touch using all your real-time data at scale.

Transform data into  delightful retail experiences

With a platform that puts your first-party data to work in real-time, you’ll never miss a step of the evolving customer journey. Twilio gives you the reach to meet customers anywhere, the insights to know what’s next, and the tools to build it efficiently. When you understand customers, it’s easy to deliver delightful experiences.

“[Twilio] allowed us to stay really connected with our consumers, and as a result, our digital business has just exploded. It’s grown significantly…and it continues to grow…so it’s a real win-win.”

John Donahoe CEO, Nike

Use cases

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Personalized communications that reach customers wherever they go

Engage seamlessly anytime, anywhere

Use real-time, first-party data to deliver tailored interactions at scale via top channels like SMS, chat, email, voice, and more. Twilio lets you meet customers on their terms to satisfy expectations and build loyalty.

  • Personalized omnichannel marketing

    Delight every customer with seamless, targeted campaigns across their favorite channels.

  • Customer 360

    Gain a unified view of behavior from real-time intent signals to personalize interactions, reduce churn, and lift LTV.

  • Digital clienteling

    Enable reps to give personalized, expert guidance over preferred channels at scale to improve conversions.

Case studies in data-driven customer relationships

Learn how top brands replaced their rigid, disjointed engagement with personalized omnichannel relationships.


Thought leadership

An Open book

An engagement leader in the evolving retail landscape

Explore resources and innovative solutions

Global brands trust Twilio to deliver trusted omnichannel communications, plus the resources to pioneer the next big thing without sacrificing speed to market.

  • Pay-as-you-go pricing

  • Best-in-class deliverability

  • Agile, data-integrated platform

  • Customizable solutions

Retail solutions

Getting started

Make every journey meaningful with the leading platform for retail engagement

Integrate all your first-party data in one scalable platform to understand customers and deliver the ideal omnichannel retail experience at every step. Pay as you go—and only for what you need—plus unlock discounts as you scale.