Twilio for Retail

The trusted platform for retail engagement

Personalize every step of your customer journey with a single omnichannel retail engagement platform. Streamline, secure, and win trust at every touch using all your real-time data at scale.

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Transform data into delightful retail experiences

With a platform that puts your first-party data to work in real-time, you’ll never miss a step of the evolving customer journey. Twilio gives you the reach to meet customers anywhere, the insights to know what’s next, and the tools to build it efficiently. When you understand customers, it’s easy to deliver delightful experiences.

“[Twilio] allowed us to stay really connected with our consumers, and as a result, our digital business has just exploded. It’s grown significantly…and it continues to grow…so it’s a real win-win.”

John Donahoe CEO, Nike

Use cases

Personalized communications that reach customers wherever they go

Engage seamlessly anytime, anywhere

Use real-time, first-party data to deliver tailored interactions at scale via top channels like SMS, chat, email, voice, and more. Twilio lets you meet customers on their terms to satisfy expectations and build loyalty.

Personalized omnichannel marketing

Delight every customer with seamless, targeted campaigns across their favorite channels.
Customer 360

Gain a unified view of behavior from real-time intent signals to personalize interactions, reduce churn, and lift LTV.
Digital clienteling

Enable reps to give personalized, expert guidance over preferred channels at scale to improve conversions.

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Experiment to meet evolving expectations

Realize your vision for the next amazing experience for ecommerce and retail using Twilio’s flexible platform. Cost-effectively iterate solutions from proof of concept to product—so you set trends, not chase them.

Contact center

Support customers with a flexible cloud-based contact center that’s easy to set up, adapt, and scale.
Alerts and notifications

Keep customers informed in real-time with cross-channel, customizable updates that arrive as expected.
Custom experiences

Pop up your next experience quickly and affordably with extensible, programmable apps and scalable tech.

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Gain loyalty through privacy and security

Build trusted relationships with frictionless onboarding and account security. Twilio provides APIs, native tools, and a secure network that combat fraud and uphold user privacy preferences to win loyalty.

Seamless verification

Onboard users without friction using phone data validation and real-time verification to reduce fraud and churn.
Data privacy

Strengthen relationships and security at once using native software to comply with privacy preferences and regulations.
Lifetime loyalty

Be consistent, secure, and seamless at every step to win trust, drive advocacy, and stay top of mind with customers.

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Case studies in data-driven customer relationships

Learn how top brands replaced their rigid, disjointed engagement with personalized omnichannel relationships.

Thought leadership

An engagement leader in the evolving retail landscape

Explore resources and innovative solutions

Global brands trust Twilio to deliver trusted omnichannel communications, plus the resources to pioneer the next big thing without sacrificing speed to market.

Pay-as-you-go pricing
Best-in-class deliverability
Agile, data-integrated platform
Customizable solutions

Retail solutions

Twilio Flex

Deliver cross-channel support with a smart, scalable platform for contact centers and digital clienteling in one easy-to-use interface.

Trusted Activation

Build effortless onboarding and transaction experiences that use real-time verification with authoritative phone data validation.

Twilio Engage

Deliver personalized engagement and follow-up via preferred channels anytime, anywhere with a single streamlined platform.

Messaging

Reach customers via preferred channels to drive conversions at scale, deliver timely alerts, notifications, and account updates.

Segment

Unify first-party, cross-platform data to gain a holistic customer view, build personalized preference-based journeys, and drive revenue.

Email

Reach customers at scale with best-in-class deliverability via multi-channel email from one intuitive, easy-to-integrate console.

Getting started

Make every journey meaningful with the leading platform for retail engagement

Integrate all your first-party data in one scalable platform to understand customers and deliver the ideal omnichannel retail experience at every step. Pay as you go—and only for what you need—plus unlock discounts as you scale.

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