Bring your own WhatsApp Sender to continue using Twilio Verify WhatsApp. This is to comply with policy changes from Meta and to improve your end-user experience.
A WhatsApp Sender is a phone number associated with a WhatsApp Business Account (WABA).
Twilio Verify will send all WhatsApp Messages via WhatsApp Senders managed and owned by customers. As a result, end-users will receive improved Authentication Template messages from your own brand that feature a Copy Code button and are pre-defined by Meta:
Existing Behavior WhatsApp Sender Name: Verify Message body: "legacy" authentication template | New Behavior WhatsApp Sender Name: Customer Brand or Phone Number Message body: Authentication template with Copy Code button |
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PSD2 templates, such as "Use 123456 to approve your ACME transaction of $1.00 to John Doe" will no longer be supported (this is a rare use case).
A business that does not meet Meta's commerce policy, such as cryptocurrency businesses, will not be able to create a WhatsApp Sender, and as a result won't be able to continue sending WhatsApp messages via Twilio Verify.
These changes were initiated by Meta to safeguard their ecosystem as WhatsApp API traffic continues to grow and are being applied to all providers of WhatsApp messaging, not just Twilio Verify. Specifically, the requirement that OTPs be delivered by Authentication Templates and the requirement that a business must send from their own WABA and phone number in order to comply with the WhatsApp Business Messaging Policy.
Besides complying with Meta policy changes, there are two benefits to your end-users. The first is that Authentication Templates contain a Copy Code button for your users to easily copy/paste the OTP into your app. The second is that your OTP messages will now come from your own brand (instead of a generic "Verify") creating a branded and consistent end-user experience with other WA messages you might be sending.
At the same time, we acknowledge that these are major changes to Verify WhatsApp behavior and may be unwelcome news. We have provided this feedback to Meta and have tried to make this transition the least disruptive as possible.
Please complete the steps below to bring your own WhatsApp Sender to Verify WhatsApp:
Estimated time: Creating a WhatsApp Sender should take you about 1 hour. Meta's business verification process, however, may take an average of 1-2 weeks.
Check if you already have an existing WhatsApp Sender by navigating to Messaging>Senders>WhatsApp Senders.
Create your own WABA and associate a phone number by following the steps in self-sign up with WhatsApp.
Please review how Authentication Templates will be created and how to manage the Messaging Limits for your WhatsApp Senders.
If you do not bring your own Sender by April 1st, 2024, OTP messages will fall-back to Verify SMS even if your Verify Service configuration has SMS disabled.
If you brought your own Sender(s) but exceed Sender Messaging limits you will notice an error code: 63018 in the Twilio Error Logs.
If you attempt to send Verify WhatsApp messages using Authentication Templates that are not in an Approved status, your messages will be delivered via Verify SMS.