Twilio Content Template Builder
Create and send rich messaging content over any Twilio-supported messaging channel by using Twilio's Content Template Builder.
When you develop your messaging workflows, Content Templates provide a consistent framework across channels while abstracting channel-specific implementation details.
The Content API enables programmatic creation and management of Content Templates. The Content Template Builder also includes a Console UI built on top of the Content API. With the UI, engineers and non-technical users can create, approve, and manage templates directly from the Twilio Console.
Take the next steps with Twilio Content Template Builder
Send templates created in the Twilio Console from your app
Take the next steps with Twilio Content Template Builder
Get started
Try the Content API Quickstart guide or launch the Content Template Builder to begin.
Create and manage your templates
Create your first template with the Content Template Builder. Preview template types, select rich features, and build templates that work on all supported channels.
Manage your templates through the Content Template Builder. Submit templates for WhatsApp approval, monitor approval statuses, delete templates, or duplicate them.
Send your templates
Templates created by using the Content API can be sent to WhatsApp, RCS, Facebook Messenger, SMS, and MMS, depending on channel availability.
Send your templates with the Twilio Programmable Messaging API, Studio, or Conversations. Content Templates are also available in Engage.
Related products
Content Template Builder templates can also be managed through the Content API and sent with the Twilio Programmable Messaging API.
You can use the Content API to programmatically create templates and access API-only features.
Product documentationUse the Twilio Programmable Messaging API to send the templates you created with the Content Template Builder across multiple channels.
Product documentation