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Manage your templates with the Content Template Builder



Content Template Builder

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View Template Details

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Click on the template name to view template details. You can also access additional management options by clicking the select menu (⋮). From this menu you can duplicate or delete templates, copy the ContentSid to your clipboard, or view the template.

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From the Details page, you can review previously created templates. Editing templates is currently not supported. To make changes, we recommend utilizing the duplicate feature.

The General Information section provides details about template's content type, language, last update, approval status and more.

The Supported Channels section explains which channels your template can be sent to based on template type and approval status.

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In the select menu (⋮) or within the templates Details page, there is an option to delete a template. By clicking the Delete button and confirming deletion, the template will no longer be available in the Content Template Builder, the Content API, or on the WhatsApp Business Account.

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In the select menu (⋮) or within the templates details page, there is an option to duplicate a template. Duplicating a template allows you to create a new template with a different template name, language, and edit the new template. This is especially useful for translating a template into a different language.

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Submit Template for WhatsApp approval

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Submitting a template for WhatsApp approval is available at both time of creation and also separately within the template details page. Submitting to WhatsApp for approval requires you to indicate a template category. The template's approval status will be visible in the template's detail page. For information on best practices to avoid template rejections, please refer to this guide.

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To see all our endpoints to manage templates programmatically. See Content API Public Endpoints.


Template Status Change Alerts

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Twilio now supports new error codes for "Approved", "Rejected", and "Paused" WhatsApp Templates. With Twilio Alarms, you can now get notified via webhook or email when these and other errors occur.

Learn more here(link takes you to an external page).


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