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Twilio/text type contains only plain text-based content. While text content may be sent to OTT channels without the use of content templates, the twilio/text type can be used as a fallback content type when sending to a mix of channels. Additionally, templates make it easy to utilize variables to create dynamic content.

Twilio/text templates can be sent via WhatsApp for out of session messages with variables. If the template's body starts or ends with a variable or has two variables next to each other, the template will not be approved by WhatsApp without a sample variable. For additional information about variables see Using Variables with Content Templates.

Supported Channels

SMS, WhatsApp, Facebook Messenger

Message Preview

Content API - Text sample

Data Parameters


Type - string

Required - yes

Variable Support - yes

Description - The text of the message you want to send.

  • Maximum 1,600 characters
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        Create Text Template

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