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Twilio Content Template Builder

Create and send rich messaging content over any Twilio-supported messaging channel using Twilio's Content Template Builder.

As you build out your messaging user experience, Content Templates offer a common framework to maintain a consistent user experience across all channels, without sweating the implementation details.

The Content API allows programmatic creation and management of Content Templates. The Content Template Builder also has a Console UI product with an easy-to-use graphical user interface built on top of the Content API. With the UI, engineers and non-technical users can create, approve, and manage templates from the Twilio Console.

Launch Content Template Builder(link takes you to an external page)

Take the next steps with Twilio Content Template Builder

Get Started
Twilio servers
Your app

Send templates created in the Twilio Console from your app

Power engaging interactive conversational messaging experiences

Take the next steps with Twilio Content Template Builder

Get Started

Try our Content API Quickstart Guide or launch the Content Template Builder to start.

Get Started

Create and Manage your Templates

Create your first template with the Content Template Builder in minutes. Preview template types, select rich features, and build template that work on all supported channels.

Manage your templates using the Content Template Builder. Submit templates for WhatsApp approval, monitor approval statuses, delete, or duplicate your templates.

Getting Started
  • Overview

Send your Templates

Templates created using the Content API are available to send to WhatsApp, Facebook Messenger, SMS, and MMS according to their channel availability.

Send your templates using Twilio's Programmable Messaging API, using Studio, or using Conversations. Content Templates are also available in Engage.

Content Template Builder templates can also be managed via the Content API and sent via the Twilio Programmable Messaging API.

Content API
Content API

You can use the Content API to programmatically create templates and access additional API-only features.

Product documentation
Twilio Programmable Messaging API
Twilio Programmable Messaging API

Use the Twilio Programmable Messaging API to send the templates you've created using the Content Template Builder across multiple channels.

Product documentation

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