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Messaging Intelligence

Twilio's Messaging Intelligence comprises a suite of real-time messaging solutions leveraging AI/ML algorithms to enhance customer value beyond the use of logs and the Messaging Insights dashboards. You can assess the efficacy of these Messaging Intelligence capabilities by navigating to Monitor > Insights > Intelligence(link takes you to an external page) in the Twilio Console.

There you will find answers to questions such as:

  • What are the projected monthly savings from using Twilio's SMS Pumping Protection for Programmable Messaging feature?
  • What is the volume of sent messages that were blocked by SMS Pumping Protection?
  • How do SMS pumping fraud activities break down by geography?

SMS Pumping Protection Insights

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Public Beta

SMS Pumping Protection Insights are in Public Beta.

Currently only the SMS channel is supported.

SMS Pumping Protection uses automatic fraud detection to block messages flagged as being suspicious for SMS pumping fraud from being sent. It works by analyzing your current and historical SMS traffic for unusual patterns. When there are unexpected fluctuations in your SMS traffic for a specific location, or system-known malicious activity, this feature will automatically block messages to phone numbers associated with the suspected fraud.

SMS Pumping Protection Insights provides you with data visualizations and filtering capabilities to:

  • Monitor estimated cost savings from SMS Pumping Protection.
  • Analyze trends in messages scanned by SMS Pumping Protection.
  • Understand the geographic breakdown of your SMS Pumping Protection.

SMS Pumping Protection Insights can be found in the Console by navigating to Monitor > Insights > Intelligence(link takes you to an external page). The Messaging Intelligence Console page contains:

  • The SMS Pumping tab with the SMS Pumping Protection Insights dashboard.
  • Controls to filter your dashboard data.
SMS Pumping Protection Insights.

Enable SMS Pumping Protection

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Before you can benefit from the information provided by SMS Pumping Protection Insights, you must ensure that SMS Pumping Protection is enabled for your account.

If you navigate to SMS Pumping Protection Insights in Console(link takes you to an external page) and see the banner titled Access Needed. Activate SMS Pumping Protection to secure your messaging from fraudulent activities, your SMS Pumping Protection is disabled.

  • Press the Enable SMS Pumping Protection button to enable SMS Pumping Protection .
  • Press the Learn more about this feature button to gain a better understanding of what SMS Pumping Protection is and why it is important to use.
No Access to SMS Pumping Protection Insights.

Filter SMS Pumping Protection Insights

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You can filter the data displayed in your SMS Pumping Protection Insights dashboard in two ways:

  • By Time Range
  • Using one or more Filter by criteria applied as Global Filters. Filter by criteria supported for SMS Pumping Protection Insights are:
    • From Country
    • To Country
    • Subaccount
Time Range and Global Filter.

Monitor cost savings from SMS Pumping Protection

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The top section of your SMS Pumping Protection Insights dashboard focuses on providing you key indicators of the performance and cost savings achieved by using SMS Pumping Protection.

This dashboard section contains the following message volume information:

  • Total blocked SMS pumping attempts
  • Number of messages successfully sent after scanning
  • Total number of messages sent

In order to monitor the financial impact of using SMS Pumping Protection this section displays your:

  • Estimated total cost savings (USD)
  • Estimated savings rate (%)
  • SMS pumping spend prevented
  • SMS pumping prevention cost
  • Total charge

You can press the info icon next to these dashboard items to see additional information. Press the Export CSV button to download the data displayed in this section for further analysis.

Monitor SMS Pumping Protection cost savings.

Understand the geographic breakdown of your SMS Pumping Protection

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The SMS Pumping protection by origin countries section of the SMS Pumping Insights dashboard allows you to visualize the volume distribution of blocked SMS pumping traffic in a world map so that you can analyze the geographic origins of fraud activities.

Using the dropdown menu you can change which metric is represented by the bubbles overlayed on the world map by selecting one of the following two options:

  • Total blocked SMS Pumping attempts .
  • Estimated total cost savings from SMS Pumping Protection.

The bubbles' sizes are scaled proportionally in accordance with your chosen metric. You can hover over a bubble to see a tooltip with the corresponding country name and value for the metric.

Depending on your chosen metric, you can check the right-hand sidebar to see a list of your:

  • Top countries with SMS pumping .
  • Top country cost savings .

You can use the Chart View/Table View button group to change the data display mode.

Press the Export button to download the data displayed in the geomap for further analysis.

SMS Pumping Protection by origin countries.

Review the other data visualization and analytics capabilities offered by Messaging Insights.

To get a better understanding of SMS Pumping Protection:

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