Twilio Content Template Builder
Create and send rich messaging content over any Twilio-supported channel with the Content Template Builder.
Content Templates give you a consistent framework across channels and abstract channel-specific implementation details.
The Content API enables programmatic creation and management of Content Templates. The Content Template Builder includes a Console UI that is built on the Content API. With the UI, you can create, approve, and manage templates directly in the Console.
Take the next steps with Twilio Content Template Builder
Send templates you create in the Console from your app
Take the next steps with Twilio Content Template Builder
Get started
Use the Content API Quickstart or launch the Content Template Builder to get started:
Create and manage your templates
Create your first template with the Content Template Builder. Preview template types, select rich features, and build templates that work on all supported channels.
Manage your templates through the Content Template Builder. Submit templates for WhatsApp approval, monitor approval statuses, delete templates, or duplicate them.
Send your templates
You can send templates created with the Content API over WhatsApp, RCS, Facebook Messenger, SMS, and MMS, depending on channel availability.
Send your templates with the Twilio Programmable Messaging API, Studio, or Conversations. Content Templates are also available in Engage.
Related products
You can also manage templates through the Content API and send them with the Programmable Messaging API.
You can use the Content API to programmatically create templates and access API-only features.
Product documentationUse the Programmable Messaging API to send templates you create with the Content Template Builder across multiple channels.
Product documentation