US App to Person Campaign Resource
This resource is related to United States A2P 10DLC registration. For more information on A2P 10DLC registration, please see our support article What is A2P 10DLC?
The US App to Person (A2P) Campaign Resource allows you to create a US A2P Campaign for a Messaging Service.
An A2P Campaign is built around a specific use case that will indicate the intent of the messages you send with your Messaging Service, in association with your A2P Brand. Some example A2P campaign use cases are:
- Marketing messages
- Notifications
- Verification messages
With this REST API you can:
- Create an A2P Campaign for a Messaging Service
- Fetch an A2P Campaign for a Messaging Service
- Read a list of A2P Campaigns associated with a Messaging Service
- Delete an A2P Campaign from a Messaging Service
This resource is part of the A2P 10DLC registration process. For Independent Software Vendors (ISVs), please see this guide for registering your customers as Standard and Low-Volume Standard Brands for A2P messaging Campaigns via our API. See this guide for registering your customers as Sole Proprietor Brands for A2P messaging Campaigns.
US App to Person Campaign Resource Properties
| Resource Properties in REST API format | |
|---|---|
sid
|
The unique string that identifies a US A2P Compliance resource |
account_sid
|
The SID of the Account that the Campaign belongs to. |
brand_registration_sid
|
The unique string to identify the A2P brand. |
messaging_service_sid
|
The SID of the Messaging Service that the resource is associated with. |
description
|
A short description of what this SMS campaign does. Min length: 40 characters. Max length: 4096 characters. |
message_samples
|
An array of sample message strings, min two and max five. Min length for each sample: 20 chars. Max length for each sample: 1024 chars. |
us_app_to_person_usecase
|
A2P Campaign Use Case. Examples: [ 2FA, EMERGENCY, MARKETING, SOLE_PROPRIETOR...]. SOLE_PROPRIETOR campaign use cases can only be created by SOLE_PROPRIETOR Brands, and there can only be one SOLE_PROPRIETOR campaign created per SOLE_PROPRIETOR Brand. |
has_embedded_links
|
Indicate that this SMS campaign will send messages that contain links. |
has_embedded_phone
|
Indicates that this SMS campaign will send messages that contain phone numbers. |
campaign_status
|
Campaign status. Examples: IN_PROGRESS, VERIFIED, FAILED. |
campaign_id
|
The Campaign Registry (TCR) Campaign ID. |
is_externally_registered
|
Indicates whether the campaign was registered externally or not. |
rate_limits
|
Rate limit and/or classification set by each carrier, Ex. AT&T or T-Mobile. |
message_flow
|
Details around how a consumer opts-in to their campaign, therefore giving consent to receive their messages. If multiple opt-in methods can be used for the same campaign, they must all be listed. 40 character minimum. 2048 character maximum. |
opt_in_message
|
If end users can text in a keyword to start receiving messages from this campaign, the auto-reply messages sent to the end users must be provided. The opt-in response should include the Brand name, confirmation of opt-in enrollment to a recurring message campaign, how to get help, and clear description of how to opt-out. This field is required if end users can text in a keyword to start receiving messages from this campaign. 20 character minimum. 320 character maximum. |
opt_out_message
|
Upon receiving the opt-out keywords from the end users, Twilio customers are expected to send back an auto-generated response, which must provide acknowledgment of the opt-out request and confirmation that no further messages will be sent. It is also recommended that these opt-out messages include the brand name. This field is required if managing opt out keywords yourself (i.e. not using Twilio's Default or Advanced Opt Out features). 20 character minimum. 320 character maximum. |
help_message
|
When customers receive the help keywords from their end users, Twilio customers are expected to send back an auto-generated response; this may include the brand name and additional support contact information. This field is required if managing help keywords yourself (i.e. not using Twilio's Default or Advanced Opt Out features). 20 character minimum. 320 character maximum. |
opt_in_keywords
|
If end users can text in a keyword to start receiving messages from this campaign, those keywords must be provided. This field is required if end users can text in a keyword to start receiving messages from this campaign. Values must be alphanumeric. 255 character maximum. |
opt_out_keywords
|
End users should be able to text in a keyword to stop receiving messages from this campaign. Those keywords must be provided. This field is required if managing opt out keywords yourself (i.e. not using Twilio's Default or Advanced Opt Out features). Values must be alphanumeric. 255 character maximum. |
help_keywords
|
End users should be able to text in a keyword to receive help. Those keywords must be provided as part of the campaign registration request. This field is required if managing help keywords yourself (i.e. not using Twilio's Default or Advanced Opt Out features). Values must be alphanumeric. 255 character maximum. |
date_created
|
The date and time in GMT when the resource was created specified in ISO 8601 format. |
date_updated
|
The date and time in GMT when the resource was last updated specified in ISO 8601 format. |
url
|
The absolute URL of the US App to Person resource. |
mock
|
A boolean that specifies whether campaign is a mock or not. Mock campaigns will be automatically created if using a mock brand. Mock campaigns should only be used for testing purposes. |
errors
|
Details indicating why a campaign registration failed. These errors can indicate one or more fields that were incorrect or did not meet review requirements. |
Create a US A2P Campaign
https://messaging.twilio.com/v1/Services/{MessagingServiceSid}/Compliance/Usa2p
Parameters
| Parameters in REST API format | |
|---|---|
messaging_service_sid
Path
|
The SID of the Messaging Service to create the resources from. |
brand_registration_sid
Required
|
A2P Brand Registration SID |
description
Required
|
A short description of what this SMS campaign does. Min length: 40 characters. Max length: 4096 characters. |
message_flow
Required
|
Required for all Campaigns. Details around how a consumer opts-in to their campaign, therefore giving consent to receive their messages. If multiple opt-in methods can be used for the same campaign, they must all be listed. 40 character minimum. 2048 character maximum. |
message_samples
Required
|
An array of sample message strings, min two and max five. Min length for each sample: 20 chars. Max length for each sample: 1024 chars. |
us_app_to_person_usecase
Required
|
A2P Campaign Use Case. Examples: [ 2FA, EMERGENCY, MARKETING..] |
has_embedded_links
Required
|
Indicates that this SMS campaign will send messages that contain links. |
has_embedded_phone
Required
|
Indicates that this SMS campaign will send messages that contain phone numbers. |
opt_in_message
Optional
|
If end users can text in a keyword to start receiving messages from this campaign, the auto-reply messages sent to the end users must be provided. The opt-in response should include the Brand name, confirmation of opt-in enrollment to a recurring message campaign, how to get help, and clear description of how to opt-out. This field is required if end users can text in a keyword to start receiving messages from this campaign. 20 character minimum. 320 character maximum. |
opt_out_message
Optional
|
Upon receiving the opt-out keywords from the end users, Twilio customers are expected to send back an auto-generated response, which must provide acknowledgment of the opt-out request and confirmation that no further messages will be sent. It is also recommended that these opt-out messages include the brand name. This field is required if managing opt out keywords yourself (i.e. not using Twilio's Default or Advanced Opt Out features). 20 character minimum. 320 character maximum. |
help_message
Optional
|
When customers receive the help keywords from their end users, Twilio customers are expected to send back an auto-generated response; this may include the brand name and additional support contact information. This field is required if managing help keywords yourself (i.e. not using Twilio's Default or Advanced Opt Out features). 20 character minimum. 320 character maximum. |
opt_in_keywords
Optional
|
If end users can text in a keyword to start receiving messages from this campaign, those keywords must be provided. This field is required if end users can text in a keyword to start receiving messages from this campaign. Values must be alphanumeric. 255 character maximum. |
opt_out_keywords
Optional
|
End users should be able to text in a keyword to stop receiving messages from this campaign. Those keywords must be provided. This field is required if managing opt out keywords yourself (i.e. not using Twilio's Default or Advanced Opt Out features). Values must be alphanumeric. 255 character maximum. |
help_keywords
Optional
|
End users should be able to text in a keyword to receive help. Those keywords must be provided as part of the campaign registration request. This field is required if managing help keywords yourself (i.e. not using Twilio's Default or Advanced Opt Out features). Values must be alphanumeric. 255 character maximum. |
If you use Twilio's default opt-out or advanced opt-out, you do not need to submit opt-out and help keywords and messages when creating a Campaign. Twilio will automatically complete those fields for you with the default or your advanced opt-out and help messaging.
If you manage opt-out and help yourself, you must pass the opt-out and help parameters when creating a Campaign.
Example 1
Fetch a US A2P Campaign
https://messaging.twilio.com/v1/Services/{MessagingServiceSid}/Compliance/Usa2p/{Sid}
Example 1: The value of Sid will always be the US A2P Compliance resource identifier: QE2c6890da8086d771620e9b13fadeba0b.
Parameters
| Parameters in REST API format | |
|---|---|
messaging_service_sid
Path
|
The SID of the Messaging Service to fetch the resource from. |
sid
Path
|
The SID of the US A2P Compliance resource to fetch |
Example 1
In the json response to this fetch call, you would be looking in particular at the campaign_status attribute. The possible statuses for campaigns will vary depending on what stage the Campaign is at in the review process. A newly-created Campaign that has yet to be considered by TCR will be PENDING, assuming that the Twilio API itself has accepted it (i.e., all the data is basically conforming); otherwise it will be FAILED. Once TCR has begun its own review process on a successfully-submitted Campaign, the Campaign will be IN_PROGRESS until that review has finished. At that point the campaign_status will be either VERIFIED (approved) or FAILED (rejected).
If campaign_status is FAILED, the response will contain an “errors” attribute with the information on why the registration failed (this errors[] attribute is present in the return for other statuses as well, but will be empty) . The populated errors[] attribute is particularly helpful if the campaign registration failed during Twilio’s internal review or External campaign review by our partners.
If your Campaign is marked as FAILED, please see this Guide to Troubleshooting A2P Brands and Campaigns to understand Campaign error messages and how to rectify these
Fetch a list of possible US A2P Campaign Use Cases
To fetch a list of possible US A2P campaign use cases for a Messaging Service, provide the BrandRegistrationSID (BNXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX) as shown in Example 2.
If you haven not yet created a brand, please see one of the following US A2P ISV API guides on how to do so:
- Step 3 Create a US A2P Brand in the the ISV Standard API Walkthrough
- Step 3 Create a US A2P Brand in the ISV Sole Proprietor API Walkthrough
For more information on possible campaign use cases for Messaging Services, head over to the US App to Person Messaging Service Use Case Resource.
Example 2
Read a List of US A2P Campaigns associated with a Messaging Service
https://messaging.twilio.com/v1/Services/{MessagingServiceSid}/Compliance/Usa2p
Parameters
| Parameters in REST API format | |
|---|---|
messaging_service_sid
Path
|
The SID of the Messaging Service to fetch the resource from. |
Example 1
Delete a US A2P Campaign
https://messaging.twilio.com/v1/Services/{MessagingServiceSid}/Compliance/Usa2p/{Sid}
Note: The value of Sid will always be the US A2P Compliance resource identifier: QE2c6890da8086d771620e9b13fadeba0b.
Parameters
| Parameters in REST API format | |
|---|---|
messaging_service_sid
Path
|
The SID of the Messaging Service to delete the resource from. |
sid
Path
|
The SID of the US A2P Compliance resource to delete |
Example 1
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