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Reverse ETL

Reverse ETL (Extract, Transform, Load) extracts data from a warehouse using a query you provide and syncs this warehouse data to your third party destinations.

Use Reverse ETL when you want to:

  • Elevate marketing campaigns: Sync audiences and other data built in the warehouse to multi-channel marketing tools, like Braze, Hubspot, or Salesforce Marketing Cloud, to personalize marketing campaigns.
  • Enrich your customer profiles: Sync enriched data to destinations like Mixpanel for a more complete view of the customer, or enrich Segment Profiles with data from your warehouse.
  • Activate data in Twilio Engage: Send data in the warehouse back into Segment as events that can be activated in all supported destinations, including Twilio Engage destinations.
  • Strengthen your conversion events: Pass offline or enriched data to conversion APIs like Facebook, Google Ads, TikTok, or Snapchat.
  • Make warehouse data accessible to business teams: Connect destinations like Google Sheets to a view in the warehouse to allow business teams to access up-to-date reports.
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Reverse ETL supports event and object data

Event and object data includes customer profile data, subscriptions, product tables, shopping cart tables, and more.

Get started with Reverse ETL

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Set up Reverse ETL
Set up the infrastructure you need to sync data from your warehouse to your downstream destinations.
Manage Reverse ETL Syncs
View your sync history, reset your syncs, or subscribe to alerts.

Learn more

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Learn more about the system that powers Reverse ETL, supported destinations, and frequently asked questions.

Reverse ETL System
Reference material about system limits and how Segment detects data changes.
Destination catalog
View the destinations you can connect to your Reverse ETL sources.
Reverse ETL FAQ
Frequently asked questions about Reverse ETL.

More Reverse ETL resources

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Activate Data with API-managed Reverse ETL
In this blog from Segment, learn how Reverse ETL helps businesses activate their data to drive better decision-making and greater operational efficiency.
Customer story: MongoDB
Learn how MongoDB used Reverse ETL to connect the work of analytics teams to downstream marketing and sales tools to deliver just-in-time communications that increased customer satisfaction and engagement.