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Twilio Segment Docs
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Data Storage overview

Off-the-shelf analytics tools (like Google Analytics and Mixpanel) offer quick and easy insights about common business questions, and often meet the needs of marketing teams and product managers. However, data analysts and data scientists need access to an organization's raw data to derive deeper and more customized insights to support their organization.

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Who can use Data Storage Destinations?

Only users with Business or Team plans can add Warehouse destinations.

Segment offers several Data Storage Destinations to help you store your raw Segment data, including:

  • Data Warehouses (available to Team and Business Tier customers)
  • AWS S3 (available to all users)
  • Google Cloud Storage (available to all users)
  • Segment Data Lakes (available to Business Tier customers only)
Analytics Academy: Why you should own your data
Although the sharing economy is eroding the idea of ownership, when it comes to analytics data, we strongly believe that you should own it.