Shopify - Powered by Fueled
Source Info
- The Shopify - Powered by Fueled is an Event Cloud source. This means that it sends data as events, which are behaviors or occurrences tied to a user and a point in time. Data from these sources can be loaded into your Segment warehouses, and also sent to Segment streaming destinations. Learn more about cloud sources.
- This integration is partner owned. Please reach out to the partner's support for any issues.
Fueled is a 1st-party event collector, designed specifically for eCommerce. Fueled captures the first-party and zero-party events that fire on a Shopify website, and sends them to various destinations - most notably, Segment. Fueled leverages a combination of client-side and server-side event collection technologies to provide reliable, accurate event tracking. In addition to tracking website events in the browser, Fueled tracks offline purchase events, such as point-of-sale orders and subscription rebilling events triggered by Shopify apps like ReCharge Payments, Smartrr, Bold Subscriptions, and Skio.
With Fueled, Shopify merchants can implement Segment event tracking in minutes — without writing any code.
Shopify merchants can try Fueled's Segment integration free for 15 days.
This integration is maintained by Fueled. Contact the Fueled Support team with any questions.
Installing Fueled's Shopify Source integration for Segment is a two-step process where you need to:
- From your workspace's Sources catalog page, click Add Source.
- Find Shopify - Powered by Fueled in the source Catalog, and click Add Source.
- Give your Shopify Source a name and click Save.
- Copy the Write key from the Segment UI.
- Log in to your Shopify Store account.
- Go to the Shopify app store listing for Fueled Attribution Suite.
- Click Add app to install the Fueled Attribution Suite.
- Within the Fueled App in the Shopify Admin UI, click the Plans tab and choose the Fueled Advanced Plan.
- Once you've confirmed your Fueled Advanced Plan, go to the Segment tab.
- Add the Segment write key for your Shopify - Fueled source in the Segment Write key field form.
- Configure client-side and server-side tracking settings in the Tracking Setup tab.
Fueled's Shopify source streams events into Segment. It uses server-side methods to send Track, Identify, and Page events to Segment. These events are then available in any Segment destination that accepts server-side events, and are available in a schema in your data warehouse so you can query using SQL.
The default behavior is for Fueled to pass the email address of identified users as the Segment userId , when it's available.
The table below lists events that Fueled's Shopify Source automatically sends to Segment. These events appear as tables in your warehouse, and as regular events in other destinations. Fueled's Shopify Source includes the userId (the customer's email address) if available.
Fueled's Shopify Source also supports custom events captured client-side by Fueled's JavaScript library and sent to Segment. To learn more about sending custom events to Segment, visit Fueled's Learning Center article.
Fueled's Shopify Source integration follows Segment's eCommerce event specification.
Automatically tracked events are listed below:
| Event Name | Description |
|---|---|
| Page | User viewed a page on the website |
| Identify | User identified themselves via log-in, account creation, or email signup |
| Account Created | User created an account |
| Account Updated | User updated their account |
| Cart Viewed | User viewed their shopping cart |
| Checkout Started | User initiated the order process |
| Order Completed | User completed the order |
| Order Updated | User updated the order |
| Product Added | User added a product to their shopping cart |
| Product Removed | User removed a product from their shopping cart |
| Product List Viewed | User viewed a product list or collection |
| Product Viewed | User viewed a product details |
| Products Searched | User searched for products |
For a complete list of all event properties and how they map to specific Shopify Storefront APIs and objects, visit: Fueled's Shopify-to-Segment Mapping Documentation.
Fueled can be implemented on headless or composable Shopify sites. Fueled provides out-of-the-box integrations for:
- Pack Digital composable Shopify sites
- Headless Shopify sites running on TakeShape.io
- Composable Shopify sites running on Next Commerce
Contact Fueled for more information on these composable integrations.
Fueled offers Segment source integrations for a number of Shopify Marketplace apps. These integrations are available by contacting Fueled's customer support team.
Additional Segment integrations powered by Fueled include:
- ReCharge Payments subscription events (
subscription_created,subscription_paused,subscription_canceled) - Yotpo Reviews (
product_review_created,product_review_updated,site_review_created,site_review_updated) - Gorgias customer support events (
ticket_created,ticket_updated) - Loop Returns webhook events
Now that your Shopify Source is set up, you can connect it to destinations.
Log in to your downstream tools and check to see that your events appear as expected, and that they contain all of the properties you expect. If your events and properties don't appear, check the Event Delivery tool, and refer to the destination docs for each tool for troubleshooting.
If there are any issues with how the events arrive to Segment, contact the Fueled support team.