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You're in the right place! Segment documentation is now part of Twilio Docs. The content you are used to is still here—just in a new home with a refreshed look.

Use Cases Overview


Use Cases are pre-built Segment setup guides tailored to common business goals.

Use Cases eliminate guesswork with a structured approach to onboarding, helping you configure Segment correctly and align its features to your business objectives.

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Onboarding with use cases

You can onboard to Segment with a Use Case if you're a new Business Tier customer or haven't yet connected a source and destination.


Onboard to Segment with Use Cases

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Choosing a Use Case
Not sure where to start? Read through Segment's Choosing a Use Case guide, which breaks down the available business goals and their associated use cases.
Step-by-Step Use Cases Setup Guide
Follow the steps in the Use Cases Setup guide to get up and running with Segment.
Use Cases Reference
Looking for something more technical? View the Use Cases Reference, which lists the tracking events, connections, and destinations Segment recommends for each use case.

Explore the following core Segment features, all of which power Use Cases.