Use Cases Reference

The business goal you select during onboarding determines the use cases that Segment shows you.

This table lists each business goal and each of its corresponding use cases:

This section contains tables for the different events, sources, and destinations that Segment recommends for each use case.

Click on each use case in this section to view Segment's recommendations for the Optimize advertising business goal, which helps you improve return on ad spend.

This table shows the event and properties Segment recommends you track for the Build high value lookalikes use case, which helps you build from high-value purchasers through specific channels:

And this table shows the source and destination types that Segment recommends you set up for the Build high-value lookalikes use case:

This table shows the events and properties Segment recommends you track for the Build lookalikes for app install use case, which helps you build lookalikes from app installers in specific channels:

And this table shows the source and destination types that Segment recommends you set up for the Build lookalikes for app install use case:

This table shows the events and properties Segment recommends you track for the Increase signups with lookalikes use case, which helps you build lookalikes from signups through specific channels.:

And this table shows the source and destination types that Segment recommends you set up for the Increase signups with lookalikes use case:

This table shows the events and properties Segment recommends you track for the Mitigate cart abandonment use case, which helps you win back users to drive purchases and understand funnel:

And this table shows the source and destination types that Segment recommends you set up for the Mitigate cart abandonment use case, which helps you win back users to drive purchases and understand funnel:

This table shows the event and properties Segment recommends you track for the Mitigate high value churn use case, which helps you anticipate churn for your highest value users and prevent them from churning:

And this table shows the source and destination types that Segment recommends you set up for the Mitigate high value churn use case:

This table shows the event and properties Segment recommends you track for the Suppress based on time use case, which helps you suppress users after a few days to keep campaigns fresh:

And this table shows the source and destination types that Segment recommends you set up for the Suppress based on time use case:

This table shows the events and properties Segment recommends you track for the Suppress with purchase use case, which helps you suppress converted users immediately after a conversion:

And this table shows the source and destination types that Segment recommends you set up for the Suppress with purchase use case:

Click on each use case in this section to view Segment's recommendations for the Personalize first conversion business goal, which helps you convert prospective or free customers.

This table shows the events and properties Segment recommends you track for the Accelerate app install use case, which helps you encourage app install with personalized messaging:

And this table shows the source and destination types that Segment recommends you set up for the Accelerate app install use case:

This table shows the events and properties Segment recommends you track for the Accelerate onboarding use case, which helps you optimize new user activation based on real-time behavior:

And this table shows the source and destination types that Segment recommends you set up for the Accelerate onboarding use case:

This table shows the events and properties Segment recommends you track for the Accelerate signup use case, which helps you encourage anonymous users to sign up with messaging:

And this table shows the source and destination types that Segment recommends you set up for the Accelerate signup use case:

This table shows the events and properties Segment recommends you track for the Acquire paid subscriptions use case, which helps you engage customers at the right time to drive conversions:

And this table shows the source and destination types that Segment recommends you set up for the Acquire paid subscriptions use case:

This table shows the events and properties Segment recommends you track for the Convert trials to paid subscriptions use case, which helps you get customers to upgrade through personalized messaging:

And this table shows the source and destination types that Segment recommends you set up for the Convert trials to paid subscriptions use case:

This table shows the events and properties Segment recommends you track for the Mitigate cart abandonment use case, which helps you win back users to drive purchases and understand funnel:

And this table shows the source and destination types that Segment recommends you set up for the Mitigate cart abandonment use case:

Click on each use case in this section to view Segment's recommendations for the Boost retention, upsell, and cross-sell business goal, which helps you increase repeat visits or purchases.

This table shows the event and properties Segment recommends you track for the Build high value lookalikes use case, which helps you build from high-value purchasers through specific channels:

And this table shows the source and destination types that Segment recommends you set up for the Build high value lookalikes use case:

This table shows the events and properties Segment recommends you track for the Increase repeat purchases use case, which helps you convert single-purchase buyers with personalized communications:

And this table shows the source and destination types that Segment recommends you set up for the Increase repeat purchases use case:

This table shows the event and properties Segment recommends you track for the Mitigate high value churn use case, which helps you anticipate churn for your highest-value users and prevent them from churning:

And this table shows the source and destination types that Segment recommends you set up for the Mitigate high value churn use case:

This table shows the events and properties Segment recommends you track for the Nurture with content use case, which helps you use content personalized by interest to nurture leads or customers:

And this table shows the source and destination types that Segment recommends you set up for the Nurture with content use case:

This table shows the events and properties Segment recommends you track for the Personalize upsell content use case, which helps you personalize upsell and cross-sell messaging while understanding behavior:

And this table shows the source and destination types that Segment recommends you set up for the Personalize upsell content use case:

This table shows the events and properties Segment recommends you track for the Personalize winback use case, which helps you design personalized messaging based on user behavior:

And this table shows the source and destination types that Segment recommends you set up for the Personalize winback use case:

Click on each use case in this section to view Segment's recommendations for the Personalize communications and product experiences business goal, which helps you engage your customers with relevant content.

This table shows the events and properties Segment recommends you track for the Accelerate onboarding use case, which helps you optimize new user activation based on real-time behavior:

And this table shows the source and destination types that Segment recommends you set up for the Accelerate onboarding use case:

This table shows the events and properties Segment recommends you track for the Increase repeat purchases use case, which helps you convert single-purchase buyers with personalized communications:

And this table shows the source and destination types that Segment recommends you set up for the Increase repeat purchases use case:

This table shows the event and properties Segment recommends you track for the Mitigate high value churn use case, which helps you anticipate churn for your highest-value users and prevent them from churning:

And this table shows the source and destination types that Segment recommends you set up for the Mitigate high value churn use case:

This table shows the events and properties Segment recommends you track for the Nurture with content use case, which helps you use content personalized by interest to nurture leads or customers:

And this table shows the source and destination types that Segment recommends you set up for the Nurture with content use case:

This table shows the events and properties Segment recommends you track for the Personalize upsell content use case, which helps you personalize upsell and cross-sell messaging while understanding behavior:

And this table shows the source and destination types that Segment recommends you set up for the Personalize upsell content use case:

This table shows the events and properties Segment recommends you track for the Personalize winback use case, which helps you design personalized messaging based on user behavior:

And this table shows the source and destination types that Segment recommends you set up for the Personalize winback use case: