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Sources Comparison
This page collates information about each source, organized by category for better comparison shopping.
Cloud-app Sources let you to pull in data from third-party tools so you can use it in Segment.
There are two types of Cloud Apps: Object and Event sources. As in the basic tracking API, objects usually contain information about a person or group which is updated over time, while event data happens once, and is appended to a list.
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Event cloud-app sources can export their data both into Segment warehouses, and into other enabled Segment integrations that work with event data. Data from Event sources can include userIds and anonymousIds, and can affect your MTU usage.
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Object cloud-app sources export data and import it directly into a Segment warehouse. From the warehouse, you can analyze your data with SQL, or use Engage SQL Traits to build audiences. Some examples of Object Cloud sources are Salesforce (account information), Zendesk (support cases), and Stripe (payments information).
Source Categories Data Type .NET Server Object ActiveCampaign Email marketing Event Aircall Crm, Helpdesk, Customer success Event Airship Marketing automation, Sms & push notifications Event Alloy Flow Enrichment, Raw data Event Amazon S3 Custom Event Amplitude Cohorts Analytics, A/b testing, Experimentation, Feature flagging, Performance marketing, Surveys Event Antavo Marketing automation Event Apple Mobile Object Authvia Raw data Event AutopilotHQ Email marketing Event Beamer Analytics, Customer success, Sms & push notifications, Surveys Event Blip Livechat Event Bluedot Enrichment, Marketing automation, Personalization Event Blueshift Email marketing Event Braze Sms & push notifications, Email marketing Event Candu Analytics, Personalization, Customer success Event Chatlio Livechat Event CleverTap Marketing automation, Personalization Event Clojure Server Object CommandBar Personalization, Customer success Event ConfigCat Feature flagging, A/b testing Event Customer.io Email marketing Event Delighted Surveys Event Drip Email marketing Event Dub Analytics, Attribution Event Elastic Path Raw data, Personalization Event Elastic Path CX Studio Raw data, Personalization Event Facebook Ads Advertising Object Facebook Lead Ads Email marketing Event Factual Engine Enrichment, Mobile Event Flutter Mobile Object Foursquare Movement Enrichment, Marketing automation, Personalization Event Freshchat Livechat, Crm Event Friendbuy Referrals, Marketing automation Event Gladly Helpdesk, Customer success Event Go Server Object Google Ads Advertising Object GWEN Webhooks Personalization, Analytics Event Herow Enrichment Event HTTP API Server Object HubSpot Crm, Object destination Object IBM Watson Assistant Virtual assistant Event Inflection Marketing automation, Email marketing Event Insider Marketing automation, Sms & push notifications, A/b testing, Email marketing, Personalization Event Intercom Email marketing Object Iterable Email marketing Event Java Server Object Javascript Website Object Jebbit Surveys Event Klaviyo Email marketing Event Klenty Email marketing Event Kotlin Server Object Kotlin (Android) Mobile Object LaunchDarkly Feature flagging, A/b testing Event Leanplum Sms & push notifications, A/b testing, Email marketing, Personalization Event Listrak Marketing automation, Email marketing Event LiveLike (Source) Personalization, Enrichment Event Looker Analytics Event Mailchimp Email marketing Object Mailjet Email marketing Event Mailmodo Email marketing, Marketing automation Event Mandrill Email marketing Object Marketo Email marketing Object Mixpanel Cohorts Analytics Event MoEngage (Source) Marketing automation, Email marketing Event Moesif API Analytics Analytics, Crm, Customer success, Performance monitoring Event Navattic Analytics Event Node.js Server Object Nudgespot Email marketing Event One Creation Personalization, Enrichment Event OneSignal Sms & push notifications Event OneTrust Crm Event Paytronix Crm, Marketing automation, Email marketing, Personalization Event Pendo Analytics Event PHP Server Object Pixel Tracking API Server Object ProveSource Marketing automation, Advertising, Personalization, Customer success Event Pushwoosh Source Marketing automation, Personalization Event Python Server Object Qualtrics Surveys, Personalization Event Quin AI Personalization, Enrichment Event Radar Enrichment Event React Native Mobile Object Refiner Surveys, Enrichment, Customer success Event Regal.io Marketing automation, Personalization, Sms & push notifications Event Rise AI Livechat, Customer success Event Roku (alpha) Ott Object Ruby Server Object Salesforce Crm, Object destination Object Salesforce Marketing Cloud Email marketing Object Selligent Marketing Cloud Email marketing, Marketing automation, Sms & push notifications Event SendGrid Email marketing Object SendGrid Marketing Campaigns Email marketing, Marketing automation Event Shopify - Powered by Fueled Attribution, Analytics Event Shopify (by Littledata) Website Event Statsig A/b testing Event Stripe Payments Object Synap Learning management system, Performance monitoring Event Twilio Sms & push notifications Object Unity Mobile Object UserGuiding Personalization, Surveys Event Vero Marketing automation Event Voucherify Marketing automation, Referrals Event White Label Loyalty Marketing automation, Personalization Event WorkRamp Learning management system Event Xamarin Mobile Object Yotpo Marketing automation, Email marketing Event Zendesk Helpdesk Object Zigpoll Surveys, Personalization Event