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Email Insights data freshness and retention

Data freshness

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Email Insights is designed to show delivery and engagement events shortly after they happen. If the metrics for a recent send don't look updated, refresh the page. If the data still doesn't appear, contact Support(link takes you to an external page).

Data retention

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Email Insights is designed to retain aggregate analytics for 13 months, which supports year-over-year comparison. These aggregate analytics include bounce counts, delivery rates, open rates, and event totals. The aggregate analytics are then grouped by dimensions such as domain, template, category, and IP address.

History starts on August 20, 2026, and builds forward from there until it reaches 13 months. Date ranges before August 20, 2026 show no data.

Email Insights does not provide recipient-level message history or expose individual recipient email addresses. For older date ranges, aggregate Email Insights metrics remain available, but the View Logs drill-down to individual message events is not available.

Query latency

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Email Insights is built for fast queries across large data sets. Queries with very large time windows can take longer.