Marketing Campaigns Statistics Overview

The number of emails you asked Marketing Campaigns to deliver. Each attempt to send email to your customers via SendGrid is considered a request.

The number of emails that were accepted by the receiving inbox server. Delivered is calculated as the number of emails requested minus the number of emails that were suppressed, bounced, or blocked. See our delivery glossary entry for more about email delivery and deliverability.

• Please note that delivered doesn't necessarily mean your email hit the inbox, just that it was accepted by the receiving server and wasn't bounced or rejected. Mailbox providers can accept "delivery" of a message and place it in the spam folder or other destinations outside of recipients' main/primary inboxes.
• To view the cumulative Delivered Rate (Delivered/Requests) in the SendGrid App as a cumulative percentage to-date, click the action menu and choose "View stats as percentages."

The number of times that your email was opened, including multiple opens by the same recipient. See our Total Opens glossary entry for more about total opens and unique opens.

• In legacy Marketing Campaigns, this is called "Opens."

Calculated by dividing the Total Opens by Delivered for each day in your CSV export.

• In legacy Marketing Campaigns, this is called "Daily Open Rate."

Calculated by aggregating the number of Total Opens on a given day with the preceding days, and dividing that by the aggregate of Delivered emails for that day and preceding days.

• In legacy Marketing Campaigns, this is called "Cumulative Open Rate."

The number of unique recipients that opened your email, regardless of how many times an individual may have opened the email. Learn more about opens and unique opens in our Unique Opens glossary entry.

Calculated by dividing the Unique Opens by Delivered for each day in your CSV export.

Calculated by aggregating the number of Unique Opens on a given day with the preceding days, and dividing that by the aggregate of Delivered emails for that day and preceding days.

• To view in the UI as a cumulative percentage to-date, click the action menu and choose "View stats as percentages"

The number of times that recipients clicked within your email, including multiple clicks by the same recipient on the same links.

• In legacy Marketing Campaigns, this is called "Clicks."

Calculated by dividing the Total Clicks by Delivered for each day in your CSV export. This is also commonly referred to as the Click Through Rate.

• In the email marketing industry, Unique Click Rate is commonly referred to as Total Click Through Rate.
• In legacy Marketing Campaigns, this is called "Daily Click Rate."

Calculated by aggregating the number of Total Clicks on a given day with the preceding days, and dividing that by the aggregate of Delivered emails for that day and preceding days.

• In the email marketing industry, Unique Click Rate is commonly referred to as Total Click Through Rate.
• In legacy Marketing Campaigns, this is called "Cumulative Click Rate."

The number of unique recipients that clicked your email, regardless of how many times an individual may have clicked within the email.

Calculated by dividing the Unique Clicks by Delivered for each day in your CSV export.

• In the email marketing industry, Unique Click Rate is commonly referred to as Click Through Rate.

Calculated by aggregating the number of Unique Clicks on a given day with the preceding days, and dividing that by the aggregate of Delivered emails for that day and preceding days.

• In the email marketing industry, Unique Click Rate is commonly referred to as Click Through Rate.
• To view in the UI as a cumulative percentage to-date, click the action menu and choose "View stats as percentages"

Calculated by dividing the Unique Clicks by Unique Opens for each day in your CSV export.

• In legacy Marketing Campaigns, this is called "CTR" or "Click Through Rate"

Calculated by dividing the Total Clicks by Total Opens for each day in your CSV export.

• In legacy Marketing Campaigns, this is called "TCTR" or "Total Click Through Rate"

The number of emails that bounced instead of being delivered. Learn more about bounces in our Bounces glossary entry.

Calculated by dividing the Bounces by Delivered for each day in your CSV export.

Calculated by aggregating the number of Bounces on a given day with the preceding days, and dividing that by the aggregate of Delivered emails for that day and preceding days.

• To view in the UI as a cumulative percentage to-date, click the action menu and choose "View stats as percentages"

The number of emails that Marketing Campaigns dropped or did not send to because the recipient is on your Bounced list.

The number of recipients who marked your email as spam.

Calculated by dividing the Spam Reports by Delivered for each day in your CSV export.

Calculated by aggregating the number of Bounces on a given day with the preceding days, and dividing that by the aggregate of Delivered emails for that day and preceding days.

• To view in the UI as a cumulative percentage to-date, click the action menu and choose "View stats as percentages"

The number of emails that Marketing Campaigns dropped or did not send because the recipient is on your Spam Report list.

The number of recipients who chose to unsubscribe from within the specific email.

Calculated by dividing the Unsubscribes by Delivered for each day in your CSV export.

Calculated by aggregating the number of Unsubscribes on a given day with the preceding days, and dividing that by the aggregate of Delivered emails for that day and preceding days.

• To view in the UI as a cumulative percentage to-date, click the action menu and choose "View stats as percentages."

The number of recipient email addresses you attempted to send to that were not formatted correctly. Learn more in our Invalid Emails glossary entry.