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Email Insights filters and dimensions


Email Insights supports filtering your data by a wide set of dimensions, letting you isolate specific subsets of email to diagnose problems or compare performance.


Apply filters

apply-filters page anchor

Each tab in Email Insights has a filter bar at the top with a set of default visible filters. Click + Add filters to access the full set of available filters for that tab.

To apply a filter:

  1. Click the filter dimension, such as Recipient domain.
  2. Enter a value or select from the list.
  3. The visualizations on the tab update automatically.

You can apply multiple filters simultaneously. Filters are combined with AND logic. Each additional filter narrows the result set further.


Each tab only shows filters that are available for that tab's data. If a filter is not available on a tab, use the tab that contains the related data:

  • Delivery filters such as IP pool are available on the Delivery Errors tab.
  • Engagement filters such as Device type, Email client, Country, and State / Region are available on the Audience Health tab.
  • Message and campaign filters such as Template, Category, Single send, Marketing campaign, and Unsubscribe group are available on tabs where those filters are supported.

Not every filter applies to every visualization on a tab. If a visualization can't use an active filter, it shows a message asking you to remove that filter, and the rest of the page still updates.


Most filters accept one or more values. A filter with more than one value matches email that has any of those values. Exclude machine opens is a checkbox.

FilterAvailable on tabs
CategoryAll
CountryAudience Health
Device typeAudience Health
Email clientAudience Health
Exclude machine opensOverview, Audience Health
IP poolDelivery Errors
Marketing campaignDelivery Errors, Audience Health
Recipient domainAll
Single sendOverview, Delivery Errors
State / RegionAudience Health
TemplateAll
Unsubscribe groupDelivery Errors, Audience Health

The date range filter applies to all visualizations on all tabs. The date range picker supports windows up to 13 months. History builds forward from when collection began, so windows extending before that return no data. Use the hour granularity for short windows (1-3 days) and day, week, or month granularity for longer windows.


Email Insights shows all dates and times in UTC.