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Branded Calling overview


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Product status

Branded Calling is available as a Pilot, Private Beta, or Public Beta, depending on the region and product type. The information in this document could change. We might add or update features before the product becomes Generally Available. Beta products don't have a Service Level Agreement (SLA). Learn more about beta product support(link takes you to an external page).

Branded Calling is a Voice Trust Product that increases call transparency and trust. You can display a verified display name, logo, and call reason on recipients' mobile phones during outbound calls from Twilio numbers. Branded Calling helps recipients identify your calls as legitimate.

Note: Branded Calling works on mobile phones. For landlines, use Caller ID Name (CNAM) instead.

Enhanced Branded Calling displaying a caller's display name, logo, and call reason on a mobile phone.

Benefits of Branded Calling

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  • Higher answer rates and improved Return on Investment (ROI)
  • Increased customer trust and brand recognition
  • Protection against fraud

Branded Calling is available in two types based on the features you want to use:

TypeFeatures
BasicDisplay name
EnhancedDisplay name, logo, call reason

Coverage and product status

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US Branded Calling supports both Basic and Enhanced types, while Non-US Branded Calling supports only the Basic type.

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Info

To enable Non-US Basic Branded Calling, contact your account manager.

RegionTypeCountryNetworkProduct status
USBasicUnited StatesT-Mobile, VerizonPublic Beta
USEnhancedUnited StatesT-MobilePrivate Beta
Non-USBasicCanadaRogers Wireless, Bell MobilityPilot
Non-USBasicGermanyVodafone GermanyPilot
Non-USBasicUnited KingdomBT/EE & Virgin Media O2Pilot