Branded Calling overview
Learn about Branded Calling, a Twilio Voice Trust product that allows you to display your verified business name, logo, and call reason on recipients' mobile devices during outbound calls. To send voice notifications, create an outbound call center, use AI agents, and create a sales dialer, follow this guide.
To learn more about the Call resource, see Related reference documentation.
Product status
US Enhanced Branded Calling is generally available (GA).
Otherwise, Branded Calling is available as a pilot, private beta, or public beta, depending on the region and product type. The information contained in this document is subject to change. Some features are not yet implemented and others may change before the product is declared as generally available. Pilot and beta products are not covered by the Twilio Support Terms or Twilio Service Level Agreement.
See the applicable product documentation for further details regarding product status.
Note: Branded Calling works on mobile phones. For landlines, use Caller ID Name (CNAM) instead.
- Higher answer rates and improved Return on Investment (ROI)
- Increased customer trust and brand recognition
- Protection against fraud
Branded Calling divides features into two types:
| Type | Features |
|---|---|
| Basic | Display name |
| Enhanced | Display name, logo, call reason |
US Branded Calling supports both Basic and Enhanced types. Non-US Branded Calling only supports the Basic type.
| Type | Country | Network | Feature status |
|---|---|---|---|
| Basic | United States | T-Mobile, Verizon | Public beta |
| Enhanced | United States | T-Mobile, Verizon | GA |
| Type | Country | Feature status |
|---|---|---|
| Basic | Canada | Public beta |
| Basic | Germany | Public beta |
| Basic | United Kingdom | Public beta |
Note: Branded Calling is available in the United Kingdom, but branding reach is limited for the financial, utilities, and government sectors.
Private beta API resources
This private beta includes the following API resources.
- To request access to the
ProvisioningStatusresources, contact your account manager. - To request access to the
Complianceresources, complete the request form.
- To register your business for Branded Calling, track review and carrier provisioning, and enable Branded Calling on your phone numbers, use the Branded Calling API.
- To view detailed information about phone numbers associated with a Voice Trust product, use the ProvisioningStatus resources. This includes Branded Calling.
- If you are an Independent Software Vendor (ISV), use the Compliance resources to onboard your customers to Branded Calling.
This guide teaches the basics required for the following use cases:
You can use the feature in this guide to build trust and increase call answer rates whenever you send voice notifications using your app.
For example, you can programmatically call customers to notify them of important updates, such as emergency weather closings, while clearly identifying your brand.
To learn more advanced features that you can use with voice notifications, see Voice notifications.
You can use the feature in this guide to optimize connection rates for your programmatic outbound call center that dials customers for telemarketing by ensuring your verified business name appears on caller IDs.
To learn more advanced features that you can use with outbound call centers, see Voice outbound call centers.
You can use the feature in this guide to build immediate credibility when your autonomous AI agents make outbound calls to interact with users. Displaying a verified business identity ensures customers feel secure engaging with your voice agents for automated scheduling, context-aware support, or dynamic follow-ups.
To learn more advanced features that you can use with AI agents, see Voice AI agents.
You can use the feature in this guide to maximize pitch opportunities for your inside sales teams using a programmatic sales dialer. Branded caller identification reduces the likelihood of recipients ignoring your sales calls or flagging them as spam. This improves live-answer efficiency.
To learn more advanced features that you can use with sales dialers, see Voice sales dialers.
To build on what you've learned, explore the following guides:
- Make outbound phone calls with Twilio Programmable Voice: Learn the foundations of placing outbound calls where Branded Calling can be applied.
- US Basic Branded Calling: Learn about using US Basic Branded Calling to display your branded display name within the United States.
- US Enhanced Branded Calling: Learn how to brand your phone calls with a logo and call reason in addition to a display name
- Non-US Basic Branded Calling: Learn about using Non-US Basic Branded Calling to display your branded display name outside of the United States.