US Basic Branded Calling

Learn to display your business name on the called party's mobile phone when they receive your call. This helps your customers identify your calls and increases the likelihood that they will answer. You can use this guide to send voice notifications, create an outbound call center, use AI agents, and create a sales dialer.

See Related reference documentation to learn more about the Trust Hub API used in this guide.

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Public Beta

US Basic Branded Calling is currently available as a Public Beta product, and the information contained in this document is subject to change. This means that some features aren't yet implemented and others may be changed before the product is declared as Generally Available. Public Beta products aren't covered by the Twilio Support Terms or Twilio Service Level Agreement (SLA).

Note: Branded Calling works on mobile phones. For landlines, use Caller ID Name (CNAM) instead.

Coverage

US Basic Branded Calling supports the following networks:

Country	Network
United States	T-Mobile, Verizon

Eligibility

US Basic Branded Calling is available for both direct customers of Twilio and Independent Software Vendors (ISVs). If you need assistance with the Branded Calling registration process, contact your Twilio account manager.

To use Branded Calling, you must meet the following requirements:

You have legal authority to use the Branded Calling display name.
You can't use Branded Calling for illegal purposes, such as to deceive or mislead customers. If you get a high number of SIP 608 or 603 responses in your outbound calls, you might not be able to use Branded Calling. Learn more about recommendations and best practices for maintaining a positive caller reputation.

Prerequisites

Before you begin, you must complete the following tasks:

Purchase one or more Twilio phone numbers.
Create a primary or secondary Business Profile and have it approved.
Create a Voice Integrity instance and have it approved. Voice Integrity lets you register your phone numbers with analytic vendors to reduce spam labeling. Learn more about how to onboard Voice Integrity.
Register your phone numbers with the Business Profile and with Voice Integrity. You can find your Voice Integrity SID in Twilio Console or the legacy Console.
Prepare a short description of your Branded Calling use case.

Register your brand

In the Twilio Console, go to Trust Hub > Registrations, click Create registration and select Branded calling.

In the legacy console, on the Branded Calling Trust Product page, click Register branded calling and follow the instructions.

The registration process includes the following steps:

Select the country where you want to enable Branded Calling.
Choose your use case and an approved Business Profile. If you don't have a Business Profile, enter your business information.
(Optional) Assign phone numbers.
Provide business-related information, including brand contact details, use case description, and display details.
Download and sign the Letter of Authorization (LOA), which gives Twilio permission to obtain consent to use your brand name in outbound calls.
Submit your Branded Calling bundle by accepting Twilio's terms of service.

Note: Assigning phone numbers is optional during the registration process. You can assign phone numbers after your submission is approved.

Onboard customers using the Trust Hub API (ISV only)

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Private Beta

The Compliance resources for Branded Calling are available as private beta. To request access, contact your account manager.

If you're an ISV, you can onboard your customers to Branded Calling by using the Trust Hub API.

Branded Calling bundle guidelines

When you register your brand, keep the following in mind:

A Branded Calling bundle is associated with one display name and one or more phone numbers.
A phone number can be associated with only one Branded Calling bundle.
You must create a new Branded Calling bundle for each display name you want to register.

Display name restrictions

Maximum 15 characters for Verizon and 32 characters for T-Mobile
Must be related to your business name
Must not contain Personally Identifiable Information (PII)
Must not contain web links
Letters and numbers only

For more information, see the Branded Calling FAQ.

Review process

When you register your brand, Twilio reviews your submission to make sure it meets all requirements. The review process can take up to seven days.

Billing

Twilio charges all applicable Branded Calling fees to the account where the Branded Calling bundle is created.
Twilio bills you only when the brand information is successfully delivered. If the brand information isn't delivered, Twilio doesn't charge you for that call.

Learn more about Branded Calling pricing.

Manage your Branded Calling bundle

You can manage your Branded Calling bundle in the Twilio Console. To use the API to manage your Branded Calling bundle, see API requests.

Assign phone numbers to your Branded Calling bundle

Twilio ConsoleLegacy Console

In the Twilio Console, on the Trust Hub Compliance registrations page, select your Branded Calling registration.
Select the Branded Calling bundle you want to update.
Click the Assigned phone numbers tab.
Click Add phone numbers, select the phone numbers you want to add, and click Save.

Twilio reviews the new assigned phone numbers before adding them to the Branded Calling bundle. This can take 24 to 48 hours.

Note: After you assign a phone number to an approved bundle, the branded information can take up to two hours to appear on recipients' mobile devices.

Unassign phone numbers from your Branded Calling bundle

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Info

It can take 24 to 48 hours for the carrier to fully remove the branded display name from their system.

On the Branded Calling Trust Product page in Twilio Console (or the legacy Console), click Branded Calling.
Select a Branded Calling bundle you want to update.
Click the Assigned phone numbers tab.
Select the phone numbers you want to remove, and click Unassign.

The phone numbers will no longer be associated with the Branded Calling bundle and won't display the branded display name.

API requests

You can do the following tasks using the Trust Products API:

Assign phone numbers to your Branded Calling bundle

Make a POST /v1/TrustProducts/YOUR_BRANDED_CALLING_SID/ChannelEndpointAssignments request to assign phone numbers to your Branded Calling bundle.

Your Branded Calling SID begins with BU. You can find the Branded Calling SID on the Branded Calling Trust Product page in the Trust Hub (Twilio Console or legacy Console).
Your Phone Number SID begins with PN. Make sure that you've registered the phone number with your Voice Integrity instance.
The response includes an Sid that starts with RA. This is the Assignment SID that you'll use to unassign the phone number later.

Learn how to check your Branded Calling SIDs, Phone Number SIDs, and Business Profile SIDs.

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Warning

The ChannelEndpointType or channel_endpoint_type value must be phone-number. Don't change this value.

Assign phone numbers to your Branded Calling bundle

1// Download the helper library from https://www.twilio.com/docs/node/install
2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";
3
4// Find your Account SID and Auth Token at twilio.com/console
5// and set the environment variables. See http://twil.io/secure
6const accountSid = process.env.TWILIO_ACCOUNT_SID;
7const authToken = process.env.TWILIO_AUTH_TOKEN;
8const client = twilio(accountSid, authToken);
9
10async function createTrustProductChannelEndpointAssignment() {
11  const trustProductsChannelEndpointAssignment = await client.trusthub.v1
12    .trustProducts("YOUR_BRANDED_CALLING_SID")
13    .trustProductsChannelEndpointAssignment.create({
14      channelEndpointSid: "YOUR_PHONE_NUMBER_SID",
15      channelEndpointType: "phone-number",
16    });
17
18  console.log(trustProductsChannelEndpointAssignment.sid);
19}
20
21createTrustProductChannelEndpointAssignment();

Response

1{
2  "sid": "RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
3  "trust_product_sid": "YOUR_BRANDED_CALLING_SID",
4  "account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
5  "channel_endpoint_sid": "YOUR_PHONE_NUMBER_SID",
6  "channel_endpoint_type": "phone-number",
7  "date_created": "2019-07-31T02:34:41Z",
8  "url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"
9}

Retrieve Assignment SIDs

Make a GET /v1/TrustProducts/YOUR_BRANDED_CALLING_SID/ChannelEndpointAssignments request to retrieve a list of Assignment SIDs (Sid) for your Branded Calling bundle.

Retrieve a list of Assignment SIDs

1// Download the helper library from https://www.twilio.com/docs/node/install
2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";
3
4// Find your Account SID and Auth Token at twilio.com/console
5// and set the environment variables. See http://twil.io/secure
6const accountSid = process.env.TWILIO_ACCOUNT_SID;
7const authToken = process.env.TWILIO_AUTH_TOKEN;
8const client = twilio(accountSid, authToken);
9
10async function listTrustProductChannelEndpointAssignment() {
11  const trustProductsChannelEndpointAssignments = await client.trusthub.v1
12    .trustProducts("YOUR_BRANDED_CALLING_SID")
13    .trustProductsChannelEndpointAssignment.list({ limit: 20 });
14
15  trustProductsChannelEndpointAssignments.forEach((t) => console.log(t.sid));
16}
17
18listTrustProductChannelEndpointAssignment();

Response

1{
2  "results": [
3    {
4      "sid": "RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
5      "trust_product_sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
6      "account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
7      "channel_endpoint_sid": "PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
8      "channel_endpoint_type": "phone-number",
9      "date_created": "2019-07-31T02:34:41Z",
10      "url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"
11    }
12  ],
13  "meta": {
14    "page": 0,
15    "page_size": 50,
16    "first_page_url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",
17    "previous_page_url": null,
18    "url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",
19    "next_page_url": null,
20    "key": "results"
21  }
22}

Unassign a phone number from your Branded Calling bundle

Make a DELETE /v1/TrustProducts/YOUR_BRANDED_CALLING_SID/ChannelEndpointAssignments/YOUR_ASSIGNMENT_SID request to unassign a phone number from your Branded Calling bundle.

When you unassign a phone number, it's no longer associated with the Branded Calling bundle and doesn't display the display name when making calls.

Unassign a phone number from your Branded Calling bundle

1// Download the helper library from https://www.twilio.com/docs/node/install
2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";
3
4// Find your Account SID and Auth Token at twilio.com/console
5// and set the environment variables. See http://twil.io/secure
6const accountSid = process.env.TWILIO_ACCOUNT_SID;
7const authToken = process.env.TWILIO_AUTH_TOKEN;
8const client = twilio(accountSid, authToken);
9
10async function deleteTrustProductChannelEndpointAssignment() {
11  await client.trusthub.v1
12    .trustProducts("YOUR_BRANDED_CALLING_SID")
13    .trustProductsChannelEndpointAssignment("YOUR_ASSIGNMENT_SID")
14    .remove();
15}
16
17deleteTrustProductChannelEndpointAssignment();

Additional API requests

Check your Branded Calling SIDs, Phone Number SIDs, and Business Profile SIDs.

Retrieve Branded Calling SIDs

1// Download the helper library from https://www.twilio.com/docs/node/install
2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";
3
4// Find your Account SID and Auth Token at twilio.com/console
5// and set the environment variables. See http://twil.io/secure
6const accountSid = process.env.TWILIO_ACCOUNT_SID;
7const authToken = process.env.TWILIO_AUTH_TOKEN;
8const client = twilio(accountSid, authToken);
9
10async function listTrustProduct() {
11  const trustProducts = await client.trusthub.v1.trustProducts.list({
12    limit: 20,
13  });
14
15  trustProducts.forEach((t) => console.log(t.sid));
16}
17
18listTrustProduct();

Response

1{
2  "results": [
3    {
4      "sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
5      "account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
6      "policy_sid": "RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
7      "friendly_name": "friendly_name",
8      "status": "twilio-approved",
9      "email": "notification@email.com",
10      "status_callback": "http://www.example.com",
11      "valid_until": "2020-07-31T01:00:00Z",
12      "date_created": "2019-07-30T22:29:24Z",
13      "date_updated": "2019-07-31T01:09:00Z",
14      "url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
15      "links": {
16        "trust_products_entity_assignments": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/EntityAssignments",
17        "trust_products_evaluations": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/Evaluations",
18        "trust_products_channel_endpoint_assignment": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments"
19      },
20      "errors": null
21    }
22  ],
23  "meta": {
24    "page": 0,
25    "page_size": 50,
26    "first_page_url": "https://trusthub.twilio.com/v1/TrustProducts?Status=draft&FriendlyName=friendly_name&PolicySid=RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",
27    "previous_page_url": null,
28    "url": "https://trusthub.twilio.com/v1/TrustProducts?Status=draft&FriendlyName=friendly_name&PolicySid=RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",
29    "next_page_url": null,
30    "key": "results"
31  }
32}

Retrieve Phone Number SIDs from a parent account

1// Download the helper library from https://www.twilio.com/docs/node/install
2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";
3
4// Find your Account SID and Auth Token at twilio.com/console
5// and set the environment variables. See http://twil.io/secure
6const accountSid = process.env.TWILIO_ACCOUNT_SID;
7const authToken = process.env.TWILIO_AUTH_TOKEN;
8const client = twilio(accountSid, authToken);
9
10async function listIncomingPhoneNumber() {
11  const incomingPhoneNumbers = await client.incomingPhoneNumbers.list({
12    limit: 20,
13  });
14
15  incomingPhoneNumbers.forEach((i) => console.log(i.end));
16}
17
18listIncomingPhoneNumber();

Response

1{
2  "end": 0,
3  "first_page_uri": "/2010-04-01/Accounts/ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/IncomingPhoneNumbers.json?FriendlyName=friendly_name&Beta=true&PhoneNumber=%2B19876543210&PageSize=50&Page=0",
4  "incoming_phone_numbers": [
5    {
6      "account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
7      "address_requirements": "none",
8      "address_sid": "ADaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
9      "api_version": "2010-04-01",
10      "beta": null,
11      "capabilities": {
12        "voice": true,
13        "sms": false,
14        "mms": true,
15        "fax": false
16      },
17      "date_created": "Thu, 30 Jul 2015 23:19:04 +0000",
18      "date_updated": "Thu, 30 Jul 2015 23:19:04 +0000",
19      "emergency_status": "Active",
20      "emergency_address_sid": "ADaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
21      "emergency_address_status": "registered",
22      "friendly_name": "(808) 925-5327",
23      "identity_sid": "RIaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
24      "origin": "origin",
25      "phone_number": "+18089255327",
26      "sid": "PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
27      "sms_application_sid": "",
28      "sms_fallback_method": "POST",
29      "sms_fallback_url": "",
30      "sms_method": "POST",
31      "sms_url": "",
32      "status_callback": "",
33      "status_callback_method": "POST",
34      "trunk_sid": null,
35      "uri": "/2010-04-01/Accounts/ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/IncomingPhoneNumbers/PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.json",
36      "voice_application_sid": "",
37      "voice_caller_id_lookup": false,
38      "voice_fallback_method": "POST",
39      "voice_fallback_url": null,
40      "voice_method": "POST",
41      "voice_url": null,
42      "bundle_sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
43      "voice_receive_mode": "voice",
44      "status": "in-use",
45      "type": "local"
46    }
47  ],
48  "next_page_uri": null,
49  "page": 0,
50  "page_size": 50,
51  "previous_page_uri": null,
52  "start": 0,
53  "uri": "/2010-04-01/Accounts/ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/IncomingPhoneNumbers.json?FriendlyName=friendly_name&Beta=true&PhoneNumber=%2B19876543210&PageSize=50&Page=0"
54}

Retrieve Business Profile SIDs

1// Download the helper library from https://www.twilio.com/docs/node/install
2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";
3
4// Find your Account SID and Auth Token at twilio.com/console
5// and set the environment variables. See http://twil.io/secure
6const accountSid = process.env.TWILIO_ACCOUNT_SID;
7const authToken = process.env.TWILIO_AUTH_TOKEN;
8const client = twilio(accountSid, authToken);
9
10async function listCustomerProfile() {
11  const customerProfiles = await client.trusthub.v1.customerProfiles.list({
12    limit: 20,
13  });
14
15  customerProfiles.forEach((c) => console.log(c.sid));
16}
17
18listCustomerProfile();

Response

1{
2  "results": [
3    {
4      "sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
5      "account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
6      "policy_sid": "RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
7      "friendly_name": "friendly_name",
8      "status": "twilio-approved",
9      "email": "notification@email.com",
10      "status_callback": "http://www.example.com",
11      "valid_until": "2020-07-31T01:00:00Z",
12      "date_created": "2019-07-30T22:29:24Z",
13      "date_updated": "2019-07-31T01:09:00Z",
14      "url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
15      "links": {
16        "customer_profiles_entity_assignments": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/EntityAssignments",
17        "customer_profiles_evaluations": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/Evaluations",
18        "customer_profiles_channel_endpoint_assignment": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments"
19      },
20      "errors": [
21        {
22          "code": 18601
23        }
24      ]
25    }
26  ],
27  "meta": {
28    "page": 0,
29    "page_size": 50,
30    "first_page_url": "https://trusthub.twilio.com/v1/CustomerProfiles?Status=draft&FriendlyName=friendly_name&PolicySid=RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",
31    "previous_page_url": null,
32    "url": "https://trusthub.twilio.com/v1/CustomerProfiles?Status=draft&FriendlyName=friendly_name&PolicySid=RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",
33    "next_page_url": null,
34    "key": "results"
35  }
36}

Retrieve phone number assignments for a Business profile

1// Download the helper library from https://www.twilio.com/docs/node/install
2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";
3
4// Find your Account SID and Auth Token at twilio.com/console
5// and set the environment variables. See http://twil.io/secure
6const accountSid = process.env.TWILIO_ACCOUNT_SID;
7const authToken = process.env.TWILIO_AUTH_TOKEN;
8const client = twilio(accountSid, authToken);
9
10async function listCustomerProfileChannelEndpointAssignment() {
11  const customerProfilesChannelEndpointAssignments = await client.trusthub.v1
12    .customerProfiles("YOUR_BUSINESS_PROFILE_SID")
13    .customerProfilesChannelEndpointAssignment.list({ limit: 20 });
14
15  customerProfilesChannelEndpointAssignments.forEach((c) => console.log(c.sid));
16}
17
18listCustomerProfileChannelEndpointAssignment();

Response

1{
2  "results": [
3    {
4      "sid": "RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
5      "customer_profile_sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
6      "account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
7      "channel_endpoint_sid": "PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",
8      "channel_endpoint_type": "phone-number",
9      "date_created": "2019-07-31T02:34:41Z",
10      "url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"
11    }
12  ],
13  "meta": {
14    "page": 0,
15    "page_size": 50,
16    "first_page_url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",
17    "previous_page_url": null,
18    "url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",
19    "next_page_url": null,
20    "key": "results"
21  }
22}

Use cases for US Basic Branded Calling with Twilio

This guide teaches the basics required for the following use cases:

Send voice notifications with Twilio Programmable Voice

You can use the feature in this guide to build trust and increase call answer rates whenever you send voice notifications using your app. For example, you can programmatically call customers to notify them of important updates, such as emergency weather closings, while clearly identifying your brand.

To learn more advanced features that you can use with voice notifications, see Voice notifications.

Create an outbound call center with Twilio Programmable Voice

You can use the feature in this guide to optimize connection rates for your programmatic outbound call center that dials customers for telemarketing by ensuring your verified business name appears on caller IDs.

To learn more advanced features that you can use with outbound call centers, see Voice outbound call centers.

Use AI agents with Twilio Programmable Voice

You can use the feature in this guide to build immediate credibility when your autonomous AI agents make outbound calls to interact with users. Displaying a verified business identity ensures customers feel secure engaging with your voice agents for automated scheduling, context-aware support, or dynamic follow-ups.

To learn more advanced features that you can use with AI agents, see Voice AI agents.

Create a sales dialer with Twilio Programmable Voice

You can use the feature in this guide to maximize pitch opportunities for your inside sales teams using a programmatic sales dialer. Branded caller identification reduces the likelihood of recipients ignoring your sales calls or flagging them as spam, improving live-answer efficiency.

To learn more advanced features that you can use with sales dialers, see Voice sales dialers.

Result

After following this guide, you can register your business profile and assign or unassign phone numbers to and from your US Basic Branded Calling bundle in the Twilio Console or programmatically using the Twilio Trust Products API. You can verify that your configuration works by making a test call from an assigned number to a mobile device on a supported network to see your display name.

Next steps

Explore the following guides to build on what you've learned in this guide:

Make outbound phone calls with Twilio Programmable Voice: Learn the foundations of placing outbound calls where Branded Calling can be applied.
US Enhanced Branded Calling: Learn about using US Enhanced Branded Calling to display your branded display name, company logo, and call reason.
Non-US Basic Branded Calling: Learn about using Non-US Basic Branded Calling to display your branded display name in supported countries.