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When the leading enterprise cloud computing company needs to source feedback from 19,000 conference attendees, it turns to Twilio SMS.

When Salesforce throws an event, expect it to be big.

Dreamforce hosted over 19,000 attendees at San Francisco's Moscone Convention Center in November 2009. In the expo hall, hundreds of partners demonstrated their wares leading up to the Appy Awards, where annually recognizes the best apps of the year. However, they wanted to leave the judging of the "Best Partner App" to the audience.

The idea for the "audience choice" award came just a few weeks before the big show. There was little time to set up a conventional voting process that would have required lengthy and detailed planning with carriers and long term commitments. wanted something they could develop quickly and integrate into their existing work flow.

With Twilio's simple HTTP/XML based API, engineers used the tools they were most familiar with, including the Apex programming language, Force databases, and more.

The entire application took only a few hours to build. The combination of Twilio's cloud communication service and the platform provided the scalability and reliability needed to launch for the event.

While walking the expo hall, asked attendees to vote for their favorite apps by texting the booth number of their choices.

Powered by Twilio SMS and, the app received and tallied votes from the 19,000 Dreamforce participants and responded in real time with SMS confirmation messages.

Customer highlights

  • Application development time measured in hours
  • Easy integration with existing tools, programming languages, and databases
  • No long term contracts or commitments

Questions? Get in touch with sales.

Learn more about how Twilio can provide the solution you need. Twilio is a pay-as-you-go service, but premium support, SLAs, monthly invoicing and dedicated account managers are available for customers above certain usage thresholds.

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