Twilio for Marketers

Marketing solutions for any campaign

Maximize your return on every campaign. Combine first-party data from Segment with the best in digital communications from Twilio to build what you can’t with out-of-the-box solutions—customizable marketing campaigns at any scale.

Twilio, SendGrid, and Segment benefit Marketers

Boost lifetime value, not impressions

Deliver campaigns and relevant offers to customers with personalized, data-powered marketing. With Twilio, create high-impact marketing campaigns at scale, on any channel, with APIs and software powered by our industry-leading, unified customer data platform.

10 trillion

customer data points tracked

1.7+ trillion

emails sent in 2021

157+ billion

messages sent in 2021


monthly API uptime


Build a comprehensive marketing solution with the Twilio Customer Engagement Platform

Twilio Segment CDP

Unify your data, build customer profiles, and create personalized engagement across channels on a single, trusted platform.

Learn about Segment

Twilio Engage

Drive personalization and efficient growth with Twilio Engage — the first and only customer engagement software built on the #1 customer data platform (CDP) and #1 customer engagement platform (CEP).

Learn about Twilio Engage An icon of a outbound link arrow

Marketing Campaigns

Build email marketing campaigns at scale, from ideation to implementation, with drag-and-drop tools or a code editor.

Learn about Marketing Campaigns

Twilio Sendgrid Email API

Build a custom email program with the Email API trusted by top brands to deliver at scale without interruption.

Learn about Email API

Programmable Messaging API

Build personalized customer reengagement—at scale—over SMS, MMS and WhatsApp with a single API.

See Programmable Messaging API

Conversations API

Engage customers in two-way conversations from ads or search results to provide recommendations and drive sales.

See Conversations API

““The combination of Twilio and Segment will empower us to provide customer magic moments and communication that’s highly relevant.””

Christine Li, Director Of Marketing Technology

““Segment allows us to connect the dots and fill in the blanks. With just a traditional email reporting funnel, you're missing the opportunity to capture the full value that an email program provides.””

G Scott Stukey, Director of Marketing Analytics

“With Marketing Campaigns we were able to execute much quicker than we had previously. We cut down on deployment time, and were able to integrate additional pieces of our marketing stack.”

Craig Olinger, Vice President of Digital Marketing

Marketing solutions

Why build a customized marketing solution with Twilio?

Make the most of your marketing budget

Make the most of your marketing budget

Get a complete understanding of your ROI and make well-informed campaign investments with advanced dashboards for customer data, email, and messaging.

Gain a granular view of customer events, and see channel deliverability insights that depict campaign effectiveness beyond vanity metrics like opens and clicks.

Use cases

Data-powered tools for next-generation customer marketing

Promotional discounts and offers

Drive conversions with advanced customer data and factual information to create personalized email, SMS, and MMS messages that highlight relevant offers.

Lookalike audience targeting

Increase your advertising efficiency by creating high-intent, lookalike audiences powered by your own customer data set.


Drive lifetime value and brand loyalty with offers and behavioral nudges that keep customers coming back for more.

Ongoing and seasonal campaigns

Support ongoing and seasonal campaigns like “Black Friday” and “Back to School” with relevant, enticing offers on email, SMS, and MMS.

Onboarding campaigns

Drive engagement with your brand throughout the onboarding process, and collect valuable data to help build better product experiences.

Upsell expansion

Drive customers towards other purchases within the same brand with personalized, relevant offers.

Customer loyalty programs

Learn from historical customer conversions and reward those behaviors with loyalty campaigns like exclusive access, sneak previews, status rewards, and more.


A platform to rely on for every campaign

Platform for every campaign

Trust that your campaigns will reach their targets

Twilio’s Customer Data Platform reliably processes over 1 million events every second. Our global, redundant networks are trusted by businesses around the world to power messaging and email at scale.

Additionally, a 2023 commissioned study conducted by Forrester Consulting found Twilio Messaging provided a 3% increase in messages delivered and a 15% improvement among development teams.

Get started

Launch your next marketing campaign with Twilio