Text messages engage and convert
open rate for SMS messages
of SMS messages are read within 3 minutes
response rate for SMS messages
Twilio messages sent and received yearly
Text marketing with Twilio
How does SMS marketing work?
Deliver the right message on the right channel
SMS (or text message) marketing is a way to reach customers with messages that are tailored to them. It can be as targeted as 100 hyper-personalized messages to your most loyal customers or as expansive as millions of notifications about your annual sale.
With Twilio, you have unlimited flexibility to create the ideal text marketing experience on the channels your customers use: SMS, MMS, WhatsApp, Facebook Messenger, or Google’s Business Messages.
SMS marketing for every stage of the customer journey
Text marketing features
SMS Marketing ROI
What’s the ROI from text marketing?
Tell us about your text marketing program and we’ll calculate the potential ROI for your business. Or learn strategies for SMS success with tips on personalization, testing, and measurement.
How to build a successful SMS marketing program
Resources for attaining maximum ROI
Get answers to your questions about how SMS marketing works and how to build successful text marketing strategies.
How do you build an SMS marketing strategy?
How do you capture customer consent?
How do you choose the right SMS marketing service?
How do you ensure your messages are delivered?
Text marketing channels
Let customers choose how to hear from you
Customer engagement platform
Start with SMS marketing. Grow into our Customer Engagement Platform.
Go beyond text message marketing with the Twilio Customer Engagement Platform (CEP), which allows you to reach customers on any channel while powering campaigns with real-time, first-party data.
Customizable, omnichannel engagement
A single communications provider with APIs for any channel, serverless developer tools, and powerful services to connect with customers today and in the future.
Data-driven, personalized experiences
Enhance your SMS marketing with real-time personalization. With Twilio Engage, you can deliver hyper-targeted messages on the channel your customers prefer.
See SMS marketing in action
Learn how Panera Bread and Allergan implemented Twilio SMS marketing to engage customers. The results? Customer convenience and increased sales.
SMS marketing pricing
Simple pricing. So easy to get started.
Only pay for what you use. There’s no subscription required. And it’s easy to get started. Sign up for free to build and send your first message with a few lines of code. Or talk to sales to learn more about SMS marketing with Twilio.