Text Marketing

SMS marketing to drive ROI and loyalty

Run text message marketing campaigns on your customers’ preferred communication channels, like SMS, MMS, and WhatsApp

Start for free Contact sales

Text messages engage and convert

98%

open rate for SMS messages

90%

of SMS messages are read within 3 minutes

45%

response rate for SMS messages

130+ billion

Twilio messages sent and received yearly

Text marketing with Twilio

How does SMS marketing work?

UI showing SMS marketing experience on the channels that customers use: SMS, MMS, WhatsApp, Facebook Messenger, or Google’s Business Messages

Deliver the right message on the right channel

SMS (or text message) marketing is a way to reach customers with messages that are tailored to them. It can be as targeted as 100 hyper-personalized messages to your most loyal customers or as expansive as millions of notifications about your annual sale.

With Twilio, you have unlimited flexibility to create the ideal text marketing experience on the channels your customers use: SMS, MMS, WhatsApp, Facebook Messenger, or Google’s Business Messages.

Use cases

SMS marketing for every stage of the customer journey

Onboarding messages

Grow your list of SMS subscribers and keep them engaged throughout the onboarding process.

Promotional discounts

Deliver personalized messages with promotional offers and discounts to drive conversions.

Ongoing and seasonal campaigns

Reach customers with offers, especially during peak times like Black Friday, Cyber Monday, and back-to-school.

Reactivation campaigns

Bring customers back to your brand and nudge shoppers toward purchase with abandoned cart or back-in-stock campaigns.

Upsell and expansion messages

Drive existing customers towards new purchases with relevant offers based on purchase history.

Customer loyalty programs

Retain customer loyalty and spend through exclusive access campaigns, sneak previews, status rewards, and more.

Text marketing features

Features for optimal engagement

Message scheduling

No need to hit send at just the right time. Schedule SMS, MMS and WhatsApp messages for future delivery.

Learn about message scheduling

Link shortening

Include your company name within the URL for increased deliverability and trust.

Learn about link shortening

Click tracking

Track link clicks for data analysis, A/B testing, and optimizing your campaign ROI.

Learn about click tracking

SMS Marketing ROI

Illustrated person tracking the potential ROI from SMS marketing

What’s the ROI from text marketing?

Tell us about your text marketing program and we’ll calculate the potential ROI for your business. Or learn strategies for SMS success with tips on personalization, testing, and measurement.

Calculate my SMS marketing ROI

Resources

How to build a successful SMS marketing program

Resources for attaining maximum ROI

Get answers to your questions about how SMS marketing works and how to build successful text marketing strategies.

How do you build an SMS marketing strategy?
How do you capture customer consent?
How do you choose the right SMS marketing service?
How do you ensure your messages are delivered?

Text marketing channels

Let customers choose how to hear from you

SMS marketing

Initiate global SMS marketing campaigns in 180+ countries with 99.95% uptime and 1500+ global carrier partners.
WhatsApp marketing

Deliver engaging marketing messages on the world's most popular messaging app with WhatsApp's rich messaging features.
Conversational marketing

Engage customers in two-way conversations from ads or search results to provide recommendations and drive conversions.

MMS marketing

Deliver rich multimedia marketing messages using MMS. Rest easy with Twilio’s MMS converter for fallback to SMS when needed.
Facebook Messenger

Connect to billions with rich messaging, live cross-channel support, and ads that click to message.
Google's Business Messages

Reach customers with messages directly from Google search results, maps, and owned channels.

Customer engagement platform

Start with SMS marketing. Grow into our Customer Engagement Platform.

Go beyond text message marketing with the Twilio Customer Engagement Platform (CEP), which allows you to reach customers on any channel while powering campaigns with real-time, first-party data.

Illustration showing screens with user engagement across multiple communication channels.

Customizable, omnichannel engagement

A single communications provider with APIs for any channel, serverless developer tools, and powerful services to connect with customers today and in the future.

Learn about Twilio CEP

Illustration of an agent enhancing SMS marketing campaigns with real-time personalization.

Data-driven, personalized experiences

Enhance your SMS marketing with real-time personalization. With Twilio Engage, you can deliver hyper-targeted messages on the channel your customers prefer.

Learn about Twilio Engage

“Implementing Twilio was an easy lift from our perspective. We were able to realize our vision for improved customer experience very quickly.”

Raj Anbalagan
SVP of Digital Technology and Innovation, Panera

Read case study

"SMS is also a more intimate way to communicate with our consumers. Choosing Twilio’s developer-centric SMS solution was a no brainer. Twilio is the leader in the space, reliable and able to maneuver and grow with us."

Christine Li
Director of Marketing Technology, Allergan

Read case study

See SMS marketing in action

Learn how Panera Bread and Allergan implemented Twilio SMS marketing to engage customers. The results? Customer convenience and increased sales.

SMS marketing pricing

Simple pricing. So easy to get started.

Only pay for what you use. There’s no subscription required. And it’s easy to get started. Sign up for free to build and send your first message with a few lines of code. Or talk to sales to learn more about SMS marketing with Twilio.

SMS pricing Contact sales