Text messages engage and convert
98%
open rate for SMS text messages
90%
of SMS text messages are read within 3 minutes
45%
response rate for SMS text messages
157+ billion
messages sent and received yearly
open rate for SMS text messages
of SMS text messages are read within 3 minutes
response rate for SMS text messages
messages sent and received yearly
Text marketing with Twilio
SMS (or text message) marketing is a way to reach customers with messages that are tailored to them. It can be as targeted as 100 hyper-personalized messages to your most loyal customers or as expansive as millions of notifications about your annual sale.
With Twilio, you have unlimited flexibility to create the ideal text marketing experience on the channels your customers use: SMS, MMS, WhatsApp, Facebook Messenger, or Google’s Business Messages.
Use cases
Work with one of our trusted partners to get coding support or explore a pre-built text marketing solution.
SMS Marketing ROI
Tell us about your text marketing program and we’ll calculate the potential ROI for your business. Or learn strategies for SMS success with tips on personalization, testing, and measurement.
Text marketing channels
Customer engagement platform
Go beyond text message marketing with the Twilio Customer Engagement Platform (CEP), which allows you to reach customers on any channel while powering campaigns with real-time, first-party data.
A single communications provider with APIs for any channel, serverless developer tools, and powerful services to connect with customers today and in the future.
Enhance your SMS marketing with real-time personalization. With Twilio Engage, you can deliver hyper-targeted messages on the channel your customers prefer.
Learn how Panera Bread and Allergan implemented Twilio SMS text marketing to engage customers. The results? Customer convenience and increased sales.
SMS marketing service pricing
Only pay for what you use. There’s no subscription required. And it’s easy to get started. Sign up for free to build and send your first message with a few lines of code. Or talk to sales to learn more about SMS marketing with Twilio.
New
Get simpler development, quicker time to market, and higher deliverability rates.* See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.
* In an evaluation of more than 63M messages sent through Twilio with shortened hyperlinks, messages with shortened hyperlinks by 3rd party Link Shorteners were filtered at 1.96% or 28x the rate of Twilio which was filtered at a rate of 0.07%