CustomerAI

Know every individual like they’re your only customer

Twilio’s CustomerAI technology helps you combine real-time engagement data with AI to know your customers better.

Human programming surrounded by 1s and 0s

What is CustomerAI?

CustomerAI couples the power of large language models (LLMs) with real-time customer data flowing through Twilio’s Customer Engagement Platform, helping companies better understand and unlock the potential of their customers while providing deeper value using predictive artificial intelligence (AI) capabilities.

Customer stories


Drive real results with data-driven intelligence

10X return on Twilio Segment investment

IBM Cloud increased product adoption by 30% and grew user engagement across its suite of 150 products while increasing revenue by 70%.

2-3x better campaign performance

Online auction site Trade Me leveraged AI to predict buyer and seller behavior, creating more targeted and personalized campaigns.

70% increased accuracy of audience segments

By focusing marketing efforts on consumers who have demonstrated a purchase intent, Arduino optimized their advertising spend.

Connect the dots across the customer lifecycle

Twilio is infusing CustomerAI into customer touchpoints across marketing, sales, and service.

Build smarter campaigns with more engaging content
Twilio Segment’s customer data platform (CDP) enables businesses to capture, analyze and act on customer signals in real-time across all channels. Working in tandem with Segment’s ‘golden customer profile,’ generative and predictive AI will streamline ideation and execution of campaigns while curating high-quality, bespoke experiences.

Deliver outstanding and personalized customer service
Businesses will have greater visibility into the trends impacting the efficiency and effectiveness of their contact center. Plus, generative AI will help provide a “TLDR” of a customer’s history, customized AI-generated responses during interactions informed by the customer’s Segment profile, and an LLM trained on the knowledgebase.

Streamline authentication while growing safely and securely
Determine the best ways to authenticate every user, block bad actors, and know exactly who your real customers are—beyond just their device. Plus, CustomerAI will help build deeper insights on what makes them unique along the way.

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Leverage CustomerAI today

Learn how Twilio can help you unify data, build insightful paths to customers, and outmaneuver the competition.

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