Twilio Engage

Personalize every interaction with Twilio Engage

Orchestrate customer experiences based on your customer data, in real time, across any communications channel, from one central platform.

Twilio Engage orchestrates personalized experiences for your customers
Cut customer acquisition costs with Twilio Engage

Cut acquisition costs by 65% with personalized engagement

Domino's Pizza reduced its cost per customer acquisition by 65% with Twilio Engage. By creating personalized audiences, it simultaneously increased orders and reduced ad spend.


Native CDP and native omnichannel together in one platform

Introducing Twilio Engage, the customer engagement solution that uniquely captures first-party customer data—in real time—that you can activate into personalized campaigns on any channel. Then manage and measure it all through a single platform to grow customer lifetime value.


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Deepen relationships with highly personalized experiences

Use first-party data on Twilio Engage to create personalized customer profiles

Data-driven communications across every channel

  • Built-in channels

    Personalize messages delivered via native SMS and email, custom channels, and 400+ integrations

  • Personalized campaigns

    Orchestrate multi-step, multichannel experiences based on real-time customer behavior

  • One platform

    Manage, measure, and scale your cross-channel campaigns from Twilio Engage

  • Experimentation-ready

    Quickly add new channels without engineering resources

Use cases

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Personalized experiences for the entire customer journey

Twilio Engage creates personalized customer experiences
  • Activate new customers using lookalike audience targeting

  • Promote signups and subscriptions with offers

  • Send cart abandonment messages

  • Create welcome and onboarding campaigns

  • Increase customer value with upsell or cross-sell campaigns

  • Launch reactivation campaigns

Why Twilio

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Build with the leaders in omnichannel customer engagement


companies build customer engagement with Twilio


websites manage customer data with Segment


Segment ranked #1 for 2021 market share in CDP by IDC*

*IDC Worldwide Customer Data Platform Market Shares, 2021 Stellar CDP Growth Proves Value of Unified Data for CX - 2022, July 2022, IDC #US49493722

Get started

How to get started with Twilio Engage

Start delivering data-driven personalized experiences. Twilio Engage is available through Segment, the data layer of Twilio’s Customer Engagement Platform. Learn more about Twilio Engage and request a demo from Segment.