Twilio Segment

Say hello to the leading Customer Data Platform

With Segment joining Twilio, you can harness customer data to power personalized communications across every channel.

Twilio Segment

Ranked #1 for 2020 market share in Customer Data Platforms by IDC†

Unlock the potential of real-time customer data and deliver personalized communications with Twilio’s Customer Data Platform (CDP). To see how we compare, read the IDC report on 2020 market share rankings for CDPs.

† IDC “Worldwide Customer Data Platform Market Shares, 2020: The Flight to First-Party Data Is On, and CDPs Win Big,” published July 2021 - ID #US48052920e

Twilio + Segment

Phone settings

The intelligent way to engage customers

Diagram showing data flowing between Twilio, Segment, and Engage

Personalize campaigns on every channel

Deliver highly targeted marketing communications to customers across every channel with real-time data. Twilio Engage, the growth automation platform for hyper-personalized marketing, combines Segment’s world-class Customer Data Platform with the most scalable and reliable communications APIs in one platform.

Deliver an unparalleled experience

Gain insight into how users interact on any channel and provide relevant context to customer-facing teams. With Segment’s streamlined data, you can create a single, holistic view of the customer journey to impact and deeply understand consumers without spending endless hours integrating data and systems.

Start building a unified data pipeline

Use a single API to collect, standardize, and unify your customer data in a single database. Sign up for a free Twilio Developer plan to get exclusive access to a custom-built plan for Twilio developers, or learn more about building for CDPs with the 5-minute developer guide.

“Segment lets developers and companies break down data silos and build a complete picture of their customer. Combined with Twilio's Customer Engagement Platform, we can create more personalized, timely and impactful engagement.”

Jeff Lawson Co-Founder and CEO, Twilio


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Create a single source of truth for customer data

Break down data silos

  • Collect user data from every interaction with your websites, mobile apps, digital ads, etc

  • Combine data from different sources and systems to form a complete picture of your customer

  • Create a single customer profile that can be accessed by every team in your business

  • Integrate customer data into every interaction, for a seamless journey across any channel

Unify your data and break down silos with Twilio Segment

Learn more

Say hello to the future of customer engagement

Now that Segment is a part of Twilio, discover everything you can build by combining the power of customer data and personalized, multi-channel communications.