A customer data platform is a single centralized customer database containing data on all touch points and interactions with your product or service. That database can then be segmented in a nearly endless number of ways to create more personalized customer experiences across channels.
Overview
The Twilio Segment CDP brings a modern customer data foundation to the messaging, email, customer service, voice and video interactions you power through Twilio.
Use data-driven context to create personalized customer experiences that acquire users efficiently, increase loyalty, and grow lifetime value.
of consumers say that personalized experiences increase their loyalty to brands
of consumers would quit a brand if their experience isn't personalized
more spend by consumers when brands personalize their experiences
Twilio Engage
Twilio Engage combines scalable, reliable communication channels with Twilio Segment’s world-class customer data infrastructure.
Orchestrate customer experiences and personalized multichannel campaigns in real time.
Products
Collect customer data across your marketing and analytics apps, sales and support experiences, payment and messaging interactions—all in Twilio Segment. Then enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.
Get a complete view of your customer by tracking every interaction in real time and exploring all user profiles in one place. Unify real-time customer data interactions across every platform and channel to understand the customer journey and personalize engagement at scale.
Protect the quality of your data with intuitive features like a single source of truth Tracking Plan, extensible documentation, and real-time validation built to give you clean, trustworthy data at any scale.
Send data to more than 400 applications with pre-built integrations. Or, use Segment's developer tools to build for unlimited extensibility.
Customer stories
Resources
Get started
The Twilio Segment CDP was ranked #1 for 2021 market share for the third year in a row as determined by a 2022 IDC Market Share report*. See how you can connect all of your customer data to power personalized customer engagement across every channel.
*IDC “Worldwide Customer Data Platform Market Shares, 2021: Stellar CDP Growth Proves Value of Unified Data for CX”