Twilio Segment

Unlock customer data for precise personalization

Collect real-time data across channels into a unified profile to activate more precise experiences with the leading customer data platform.

What is a Customer Data Platform (CDP)?

A customer data platform is a single centralized customer database containing data on all touch points and interactions with your product or service. That database can then be segmented in a nearly endless number of ways to create more personalized customer experiences across channels.


Twilio Segment’s CDP puts data at the heart of Twilio 

The Twilio Segment CDP brings a modern customer data foundation to the messaging, email, customer service, voice and video interactions you power through Twilio.

CustomerAI has the potential to revolutionize customer engagement. But AI is only as good as the data you give it. The Segment CDP gives you AI-ready data for the most insightful, precise, intelligent results.


of consumers say that personalized experiences increase their loyalty to brands


of consumers would quit a brand if their experience isn't personalized


more spend by consumers when brands personalize their experiences

Twilio Engage

Personalize every interaction with Twilio Engage

Twilio Engage combines scalable, reliable communication channels with Twilio Segment’s world-class customer data infrastructure.

Orchestrate customer experiences and personalized multichannel campaigns in real time.


Twilio Segment CDP products

Twilio Segment products helping to connect, unify, protect and activate
Twilio Segment products helping to connect, unify, protect and activate


Collect customer data across your marketing and analytics apps, sales and support experiences, payment and messaging interactions—and compile living profiles with Twilio Segment. Then enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.

Learn about Connections


Get a complete view of your customer by tracking every interaction in real time and exploring all user profiles in one place. Unify real-time customer data interactions across every platform and channel to understand the customer journey and personalize engagement at scale.

Learn about Unify


Protect the quality of your data with intuitive features like a single source of truth Tracking Plan, extensible documentation, and real-time validation built to give you clean, trustworthy data at any scale.

Learn about Protocols


Send data to more than 400 applications with pre-built integrations. Or, use Segment's developer tools to build for unlimited extensibility.

Learn about the integration catalog

Customer stories

Grow your bottom line with Twilio and Segment

Cut acquisition costs by 65%

Domino’s Pizza Mexico reduced its cost per customer acquisition by 65% with Twilio Engage by creating personalized audiences and increasing orders.

3x increase in bookings

Discover how Vacasa achieved 3x more bookings and improved vacation experiences using highly-personalized guest engagement.

$400M in direct-to-consumer sales

Find out what Allergan did to drive over $400M in sales by taking ownership of their data and using it to create intelligent, personalized customer experiences


Learn more about how a CDP works

Get started

Unlock your customer data with the leading CDP

The Twilio Segment CDP was ranked #1 for 2021 market share for the third year in a row as determined by a 2022 IDC Market Share report*. See how you can outmaneuver the competition by connecting all of your customer data to power personalized customer engagement across every channel.

*IDC “Worldwide Customer Data Platform Market Shares, 2021: Stellar CDP Growth Proves Value of Unified Data for CX”