What you can do with multichannel marketing
Increase engagement and ROI with campaigns that match customer preferences.
Increase engagement and ROI with campaigns that match customer preferences.
Empower your marketers to innovate with email, SMS, MMS, WhatsApp, and voice.
Work with one of our trusted partners to get coding support or explore a pre-built marketing solution.
|
SendGrid Email |
Programmable Messaging |
Conversations API |
Voice APIs |
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What it does |
Reliable global email delivery |
SMS, MMS, WhatsApp |
Two-way conversational messaging |
Global voice calling |
Reliability |
Four nines uptime SLA |
3% increase in message delivery** |
99.95% API uptime SLA |
99.95% API uptime SLA |
Scalability |
1.7T+ emails sent per year |
157B+ messages per year |
157B+ messages per year |
34B+ voice calls per year |
Personalization |
HTML Editor with support for Dynamic Content |
Content API to create personalized templates |
Content API to create personalized templates |
IVR virtual agents trained on customer data |
Reporting |
Deliverability Insights and data for analytics |
Data and insights dashboards for A/B testing & analysis |
Data and insights dashboards for A/B testing & analysis |
Voice Insights to measure call performance and quality |
Learn more |
Proactively address global compliance and achieve optimal deliverability across multiple marketing channels.
Validate your database of phone numbers for SMS compatibility to reduce costs and increase conversions.
Confirm a phone number is still used by the opt-in subscriber before sending to protect from TCPA violations.
Ensure you only use customer data in ways that are consistent with current data protection laws and customer preferences.
Verify subscribers at onboarding to reduce fake accounts and increase trust with consumers
Address the complexities of global telco regulations, phone number compliance, and onboarding for all communications.
Keep invalid emails off your contact list so you only send to real addresses and protect your sender reputation.
Resources
Get an end-to-end picture of how you can use Twilio to create a compliant multichannel marketing solution for your use case.
Explore how to grow your digital reach and build customer loyalty through SMS and messaging channels
Learn how to measure the performance of your marketing efforts, alerts, and more.
Discover the best practices of multichannel marketing to increase your campaign success and track your ROI.
Stay on the cutting edge of personalized marketing for customer engagement by tapping into AI to optimize your strategies.
Uncover how to estimate the dollar value of notifications, plus how to calculate and maximize your ROI with them.
Sign up for a free Twilio account to start building your marketing use case today. Use quickstarts, up-to-date docs, the Twilio CLI, and CodeExchange to build a prototype quickly.
Follow step-by-step tutorials to implement SMS, MMS, or WhatsApp messages for marketing—available in seven languages and frameworks.
Add message scheduling, link shortening, and click tracking to your messaging to improve your marketing campaign performance.
Use the Sendgrid Marketing Campaigns UI for out-of-the-box email marketing or custom build with the Twilio SendGrid Email API.
Twilio is your data-powered platform for successful email, MMS, SMS marketing and more.
New
Get simpler development, quicker time to market, and higher deliverability rates.* See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.
* In an evaluation of more than 63M messages sent through Twilio with shortened hyperlinks, messages with shortened hyperlinks by 3rd party Link Shorteners were filtered at 1.96% or 28x the rate of Twilio which was filtered at a rate of 0.07%
*Twilio maintains an SLA of 99.95% for all customers, with the option for 99.99% SLA for clients who purchase the Enterprise or Administration Edition.
**The Total Economic Impact™ of Twilio Messaging, a commissioned study conducted by Forrester Consulting, April 2023. Results are for a composite organization representative of interviewed customers.
*** https://www.techvalidate.com/product-research/twilio/facts/278-987-D93
**** Gartner, Magic Quadrant for Communications Platform as a Service, Lisa Unden-Farboud, Ajit Patankar, Brian Doherty, DanielO’Connell, September 18, 2023
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