Twilio CPaaS

The only platform you need for communications

The Twilio cloud communications platform as a service (CPaaS) allows you to embed omnichannel communications solutions into your existing apps and services with APIs.

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Connect with customers across a variety of use cases and channels.

Twilio is a leader in the CPaaS market per IDC

144B+

messages sent/received annually

1.6T+

emails sent annually

3.5B+

customer verifications annually

36.5B+

voice calls annually

*IDC CPaaS MarketScape 2021

Use cases

All the right channels for key use cases

Notifications and alerts

Inform customers about every change to their account with cross-channel APIs.

Email

Get important emails delivered to customers reliably with the Twilio SendGrid Email API.
Messaging

Reach customers directly with SMS text messages and messaging apps like WhatsApp or Facebook Messenger.
Voice

Trigger voice notifications to reach customers with automated reminders and messages.
Lookup

Query real-time phone intelligence data to reduce fraud risk and increase deliverability.

Resy delivers automated texts to confirm guest reservations, resulting in a less than 3% no-show rate

Verification and onboarding

Keep customer accounts and transactions secure with seamless authentication.

Verify

Reduce fraud by validating users over the channels they prefer like SMS, WhatsApp, push, TOTP, voice, and email.
Lookup

Query real-time phone intelligence data to verify number validity and reduce fraud risk.

Wise sends push notifications to keep customer’s financial accounts secure, resulting in 0% account takeovers

Marketing and promotions

Reach your audience with relevant offers on their preferred channels.

Messaging

Let customers opt-in to the channels they use most, including WhatsApp, Facebook Messenger, and SMS.
Email

Run one-off email campaigns or ongoing email series that have maximum deliverability for higher open rates.
Twilio Engage

Create personalized omnichannel marketing campaigns with the leading Twilio Segment Customer Data Platform (CDP).

Magalu uses WhatsApp messaging to seamlessly engage customers, resulting in a 20% increase in sales

Interactive Voice Response

Help customers find what they’re looking for faster with a smart, flexible IVR.

Messaging

Reach and engage with your customers on their channel of choice with Twilio Messaging.
Voice

Respond to customer voice commands and build text-to-speech experiences.
Studio

Create custom intelligent IVR workflows with a powerful drag-and-drop builder.
Flex

Connect customers to an agent or sales rep seamlessly with the Twilio Flex cloud contact center.

Chime launched a personalized support IVR in 4 weeks to give members the best service.

Why choose Twilio for CPaaS

Reliability

Reach customers reliably with a 99.95% uptime SLA, automated failover, and zero maintenance windows.

Security

Meet privacy and security requirements with ISO/IEC 27001 certifications, data security policies, and TLS 1.2 encryption.

Scale

Extend your app to new markets with coverage in 180+ countries and 4,500+ global carrier connections.

Pricing

Our no-shenanigans pricing means you only pay for what you use. Scale up or down without contracts or commitments.

Why Twilio? Start for free

Resources for evaluating CPaaS providers

Every opportunity to engage a customer matters—choose your partner wisely.

The right CPaaS provider can get your messages to customers reliably, deliver trusted communications, and meet your needs today and tomorrow as you scale to new markets and use cases.

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